Customer Behavior in Electronic Commerce: A Bayesian Approach
Online shopping has increasingly replaced traditional retail shopping, as a large number of consumers have adopted it on a global scale. However, while it is well established in developed countries, e-commerce is still at an early stage in emerging markets, hence there is a need to unveil which fact...
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| Main Authors: | , , , , |
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| Language: | English |
| Published: |
Universidad de Talca
2017
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| Subjects: | |
| Online Access: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762017000200002 |
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