A Strategic Approach Using Governance, Risk and Compliance Model to Deal with Online Counterfeit Market

Abstract: One major aspect that attracts Indian online retail customer is buying products at ease & convenience at competitive prices. The India e-commerce growth story has so far been remarkable. The starts ups are being immensely funded by angel investor and venture capitalists and the valuati...

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Autores principales:	Raman,Ramakrishnan, Pramod,Dhanya
Lenguaje:	English
Publicado:	Universidad de Talca 2017
Materias:	E-Commerce Online counterfeit market Counterfeiters GRC (Governance Risk Compliance) model Anti-counterfeiting Supply chain
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762017000300003
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spelling	oai:scielo:S0718-187620170003000032018-01-11A Strategic Approach Using Governance, Risk and Compliance Model to Deal with Online Counterfeit MarketRaman,RamakrishnanPramod,Dhanya E-Commerce Online counterfeit market Counterfeiters GRC (Governance Risk Compliance) model Anti-counterfeiting Supply chain Abstract: One major aspect that attracts Indian online retail customer is buying products at ease & convenience at competitive prices. The India e-commerce growth story has so far been remarkable. The starts ups are being immensely funded by angel investor and venture capitalists and the valuation game is keeping them lucrative. Although the growth of many e-commerce in the past five to six years have been impressive, sale of counterfeit products and the online counterfeit market is a chronic problem for many industries, brands and also to the government. In this paper the authors have analyzed the factors that influence online counterfeit market to flourish, the present policies, framework and strategies available to deal with this threat. This paper also attempts to understand using a survey, if youngsters in the age group of 20 to 30 years, who shop online are aware of the online counterfeit market and the existing solution to deal with it. An attempt has been made to propose strategies to deal with the online counterfeit market. The authors have given a terminology for online counterfeit market and also have created a Governance Risk Compliance model at al level to deal with online counterfeiting.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.12 n.3 20172017-09-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762017000300003en10.4067/S0718-18762017000300003
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	E-Commerce Online counterfeit market Counterfeiters GRC (Governance Risk Compliance) model Anti-counterfeiting Supply chain
spellingShingle	E-Commerce Online counterfeit market Counterfeiters GRC (Governance Risk Compliance) model Anti-counterfeiting Supply chain Raman,Ramakrishnan Pramod,Dhanya A Strategic Approach Using Governance, Risk and Compliance Model to Deal with Online Counterfeit Market
description	Abstract: One major aspect that attracts Indian online retail customer is buying products at ease & convenience at competitive prices. The India e-commerce growth story has so far been remarkable. The starts ups are being immensely funded by angel investor and venture capitalists and the valuation game is keeping them lucrative. Although the growth of many e-commerce in the past five to six years have been impressive, sale of counterfeit products and the online counterfeit market is a chronic problem for many industries, brands and also to the government. In this paper the authors have analyzed the factors that influence online counterfeit market to flourish, the present policies, framework and strategies available to deal with this threat. This paper also attempts to understand using a survey, if youngsters in the age group of 20 to 30 years, who shop online are aware of the online counterfeit market and the existing solution to deal with it. An attempt has been made to propose strategies to deal with the online counterfeit market. The authors have given a terminology for online counterfeit market and also have created a Governance Risk Compliance model at al level to deal with online counterfeiting.
author	Raman,Ramakrishnan Pramod,Dhanya
author_facet	Raman,Ramakrishnan Pramod,Dhanya
author_sort	Raman,Ramakrishnan
title	A Strategic Approach Using Governance, Risk and Compliance Model to Deal with Online Counterfeit Market
title_short	A Strategic Approach Using Governance, Risk and Compliance Model to Deal with Online Counterfeit Market
title_full	A Strategic Approach Using Governance, Risk and Compliance Model to Deal with Online Counterfeit Market
title_fullStr	A Strategic Approach Using Governance, Risk and Compliance Model to Deal with Online Counterfeit Market
title_full_unstemmed	A Strategic Approach Using Governance, Risk and Compliance Model to Deal with Online Counterfeit Market
title_sort	strategic approach using governance, risk and compliance model to deal with online counterfeit market
publisher	Universidad de Talca
publishDate	2017
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762017000300003
work_keys_str_mv	AT ramanramakrishnan astrategicapproachusinggovernanceriskandcompliancemodeltodealwithonlinecounterfeitmarket AT pramoddhanya astrategicapproachusinggovernanceriskandcompliancemodeltodealwithonlinecounterfeitmarket AT ramanramakrishnan strategicapproachusinggovernanceriskandcompliancemodeltodealwithonlinecounterfeitmarket AT pramoddhanya strategicapproachusinggovernanceriskandcompliancemodeltodealwithonlinecounterfeitmarket
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A Strategic Approach Using Governance, Risk and Compliance Model to Deal with Online Counterfeit Market

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