A Strategic Approach Using Governance, Risk and Compliance Model to Deal with Online Counterfeit Market

Abstract: One major aspect that attracts Indian online retail customer is buying products at ease & convenience at competitive prices. The India e-commerce growth story has so far been remarkable. The starts ups are being immensely funded by angel investor and venture capitalists and the valuati...

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Autores principales: Raman,Ramakrishnan, Pramod,Dhanya
Lenguaje:English
Publicado: Universidad de Talca 2017
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Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762017000300003
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