Social Commerce Design: A Framework and Application

Abstract: Social commerce is a new business model of e-commerce, which utilizes of Web 2.0 technologies and social media to support social-related exchange activities. While its popularity, being a subset of e-commerce, has been increasing tremendously since its introduction in 2005, there exists a...

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Autores principales:	Han,Hui, Trimi,Silvana
Lenguaje:	English
Publicado:	Universidad de Talca 2017
Materias:	Social commerce E-commerce Social media Web 2.0 Framework Cross-case synthesis Negative case analysis.
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762017000300005
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spelling	oai:scielo:S0718-187620170003000052018-01-11Social Commerce Design: A Framework and ApplicationHan,HuiTrimi,Silvana Social commerce E-commerce Social media Web 2.0 Framework Cross-case synthesis Negative case analysis. Abstract: Social commerce is a new business model of e-commerce, which utilizes of Web 2.0 technologies and social media to support social-related exchange activities. While its popularity, being a subset of e-commerce, has been increasing tremendously since its introduction in 2005, there exists a general paucity of research on its framework and its applications’ effectiveness, especially in areas beyond the common social commerce practices. This study develops a comprehensive social commerce framework that has four key components: customer, merchant, platform and context. Then the study applies the cross-case synthesis technique to analyze the usability and generalizability of the framework by applying it to social commerce of two (one small and the other global) successful companies. We use the negative case analysis approach to assess the importance of the new component context by comparing a social commerce failure case with the two successful companies. Finally, we introduce a set of metrics for social commerce design. The proposed framework and its metrics are used to guide the design and evaluation of social commerce. This study makes a contribution to the social commerce literature in proposing a new design framework and to practice in providing insights for effective strategies of the online social business.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.12 n.3 20172017-09-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762017000300005en10.4067/S0718-18762017000300005
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Social commerce E-commerce Social media Web 2.0 Framework Cross-case synthesis Negative case analysis.
spellingShingle	Social commerce E-commerce Social media Web 2.0 Framework Cross-case synthesis Negative case analysis. Han,Hui Trimi,Silvana Social Commerce Design: A Framework and Application
description	Abstract: Social commerce is a new business model of e-commerce, which utilizes of Web 2.0 technologies and social media to support social-related exchange activities. While its popularity, being a subset of e-commerce, has been increasing tremendously since its introduction in 2005, there exists a general paucity of research on its framework and its applications’ effectiveness, especially in areas beyond the common social commerce practices. This study develops a comprehensive social commerce framework that has four key components: customer, merchant, platform and context. Then the study applies the cross-case synthesis technique to analyze the usability and generalizability of the framework by applying it to social commerce of two (one small and the other global) successful companies. We use the negative case analysis approach to assess the importance of the new component context by comparing a social commerce failure case with the two successful companies. Finally, we introduce a set of metrics for social commerce design. The proposed framework and its metrics are used to guide the design and evaluation of social commerce. This study makes a contribution to the social commerce literature in proposing a new design framework and to practice in providing insights for effective strategies of the online social business.
author	Han,Hui Trimi,Silvana
author_facet	Han,Hui Trimi,Silvana
author_sort	Han,Hui
title	Social Commerce Design: A Framework and Application
title_short	Social Commerce Design: A Framework and Application
title_full	Social Commerce Design: A Framework and Application
title_fullStr	Social Commerce Design: A Framework and Application
title_full_unstemmed	Social Commerce Design: A Framework and Application
title_sort	social commerce design: a framework and application
publisher	Universidad de Talca
publishDate	2017
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762017000300005
work_keys_str_mv	AT hanhui socialcommercedesignaframeworkandapplication AT trimisilvana socialcommercedesignaframeworkandapplication
_version_	1714202227121324032

Social Commerce Design: A Framework and Application

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