The Roles of Electronic Word of Mouth and Information Searching in the Promotion of a New E-Commerce Strategy: A Case of Online Group Buying in Indonesia

Abstract : The purpose of this study is to examine the determinants of customers’ intention to engage in online group buying, which involves electronic word of mouth, information searching, trust in the vendor, trust in the product, monetary value, hedonic value, and utilitarian value. The...

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Autores principales:	Hidayanto,Achmad Nizar, Ovirza,Mutia, Anggia,Pinkie, Budi,Nur Fitriah Ayuning, Phusavat,Kongkiti
Lenguaje:	English
Publicado:	Universidad de Talca 2017
Materias:	Electronic word of mouth Information searching Trust Perceived value Online group buying Indonesia E-commerce Consumer behavior
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762017000300006
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spelling	oai:scielo:S0718-187620170003000062018-01-11The Roles of Electronic Word of Mouth and Information Searching in the Promotion of a New E-Commerce Strategy: A Case of Online Group Buying in IndonesiaHidayanto,Achmad NizarOvirza,MutiaAnggia,PinkieBudi,Nur Fitriah AyuningPhusavat,Kongkiti Electronic word of mouth Information searching Trust Perceived value Online group buying Indonesia E-commerce Consumer behavior Abstract : The purpose of this study is to examine the determinants of customers’ intention to engage in online group buying, which involves electronic word of mouth, information searching, trust in the vendor, trust in the product, monetary value, hedonic value, and utilitarian value. The research model was analyzed using partial least squares of 196 respondents who had previously completed an online group buying transaction. The data were processed using SmartPLS 2.0 M3 software. The study found that electronic word of mouth significantly influenced information searching and trust (in both the vendor and the product). Further, information searching only significantly influenced trust in the product, although it had a strong correlation with all the types of perceived value (monetary value, hedonic value, and utilitarian value). In conclusion, we believe that trust in the vendor, monetary value, and hedonic value have a significant impact on customers’ intention to engage in online group buying in Indonesia.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.12 n.3 20172017-09-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762017000300006en10.4067/S0718-18762017000300006
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Electronic word of mouth Information searching Trust Perceived value Online group buying Indonesia E-commerce Consumer behavior
spellingShingle	Electronic word of mouth Information searching Trust Perceived value Online group buying Indonesia E-commerce Consumer behavior Hidayanto,Achmad Nizar Ovirza,Mutia Anggia,Pinkie Budi,Nur Fitriah Ayuning Phusavat,Kongkiti The Roles of Electronic Word of Mouth and Information Searching in the Promotion of a New E-Commerce Strategy: A Case of Online Group Buying in Indonesia
description	Abstract : The purpose of this study is to examine the determinants of customers’ intention to engage in online group buying, which involves electronic word of mouth, information searching, trust in the vendor, trust in the product, monetary value, hedonic value, and utilitarian value. The research model was analyzed using partial least squares of 196 respondents who had previously completed an online group buying transaction. The data were processed using SmartPLS 2.0 M3 software. The study found that electronic word of mouth significantly influenced information searching and trust (in both the vendor and the product). Further, information searching only significantly influenced trust in the product, although it had a strong correlation with all the types of perceived value (monetary value, hedonic value, and utilitarian value). In conclusion, we believe that trust in the vendor, monetary value, and hedonic value have a significant impact on customers’ intention to engage in online group buying in Indonesia.
author	Hidayanto,Achmad Nizar Ovirza,Mutia Anggia,Pinkie Budi,Nur Fitriah Ayuning Phusavat,Kongkiti
author_facet	Hidayanto,Achmad Nizar Ovirza,Mutia Anggia,Pinkie Budi,Nur Fitriah Ayuning Phusavat,Kongkiti
author_sort	Hidayanto,Achmad Nizar
title	The Roles of Electronic Word of Mouth and Information Searching in the Promotion of a New E-Commerce Strategy: A Case of Online Group Buying in Indonesia
title_short	The Roles of Electronic Word of Mouth and Information Searching in the Promotion of a New E-Commerce Strategy: A Case of Online Group Buying in Indonesia
title_full	The Roles of Electronic Word of Mouth and Information Searching in the Promotion of a New E-Commerce Strategy: A Case of Online Group Buying in Indonesia
title_fullStr	The Roles of Electronic Word of Mouth and Information Searching in the Promotion of a New E-Commerce Strategy: A Case of Online Group Buying in Indonesia
title_full_unstemmed	The Roles of Electronic Word of Mouth and Information Searching in the Promotion of a New E-Commerce Strategy: A Case of Online Group Buying in Indonesia
title_sort	roles of electronic word of mouth and information searching in the promotion of a new e-commerce strategy: a case of online group buying in indonesia
publisher	Universidad de Talca
publishDate	2017
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762017000300006
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The Roles of Electronic Word of Mouth and Information Searching in the Promotion of a New E-Commerce Strategy: A Case of Online Group Buying in Indonesia

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