The Roles of Electronic Word of Mouth and Information Searching in the Promotion of a New E-Commerce Strategy: A Case of Online Group Buying in Indonesia

The Roles of Electronic Word of Mouth and Information Searching in the Promotion of a New E-Commerce Strategy: A Case of Online Group Buying in Indonesia

Abstract : The purpose of this study is to examine the determinants of customers’ intention to engage in online group buying, which involves electronic word of mouth, information searching, trust in the vendor, trust in the product, monetary value, hedonic value, and utilitarian value. The...

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Autores principales: Hidayanto,Achmad Nizar, Ovirza,Mutia, Anggia,Pinkie, Budi,Nur Fitriah Ayuning, Phusavat,Kongkiti
Lenguaje:English
Publicado: Universidad de Talca 2017
Materias:
Electronic word of mouth
Information searching
Trust
Perceived value
Online group buying
Indonesia
E-commerce
Consumer behavior
Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762017000300006
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