The Roles of Electronic Word of Mouth and Information Searching in the Promotion of a New E-Commerce Strategy: A Case of Online Group Buying in Indonesia
Abstract : The purpose of this study is to examine the determinants of customers’ intention to engage in online group buying, which involves electronic word of mouth, information searching, trust in the vendor, trust in the product, monetary value, hedonic value, and utilitarian value. The...
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| Autores principales: | , , , , |
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| Lenguaje: | English |
| Publicado: |
Universidad de Talca
2017
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| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762017000300006 |
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