Mobile Shopping Consumers' Behavior: An Exploratory Study and Review
Abstract: Mobile Technology is creating a range of tremendous opportunities and new revenue streams for businesses across industry sectors through the delivery of chargeable mobile products and services via the deployment of innovative value-added solutions that exploit the commercial benefits of mo...
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| Lenguaje: | English |
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Universidad de Talca
2018
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oai:scielo:S0718-187620180001001052018-05-16Mobile Shopping Consumers' Behavior: An Exploratory Study and ReviewSaprikis,,VaggelisMarkos,,AngelosZarmpou,TheodoraVlachopoulou,Maro Mobile consumers’ behavior Mobile shopping drivers Mobile shopping intention Innovativeness Trust Relationship drivers Enjoyment Mobile skillfulness SEM (Structural Equation Modeling) Abstract: Mobile Technology is creating a range of tremendous opportunities and new revenue streams for businesses across industry sectors through the delivery of chargeable mobile products and services via the deployment of innovative value-added solutions that exploit the commercial benefits of mobility. To keep up with the pace of change, companies increasingly want to understand the behavioral attitude of the modern mobile consumer. The aim of this paper is to find out users’ reaction towards different parameters that would influence their intention to utilize their mobile devices in order to purchase products and services online focusing on the current Greek reality. The extant literature focuses on understanding the factors that might affect consumers’ behavior intention to adopt m-shopping; these studies are mostly based on behavioral intention theories, such as Technology Acceptance Model, Diffusion of Innovation and Unified Theory of Acceptance and Use of Technology. In this study, new theoretical constructs are combined with existing evidence in order to extend the Technology Acceptance Model as it was initially established by Davis and later further enriched by other researchers. The proposed model includes behavioral intention, mobile skillfulness, enjoyment, anxiety, perceived usefulness, perceived ease of use, trust, relationship drivers, and innovativeness.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.13 n.1 20182018-01-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762018000100105en10.4067/S0718-18762018000100105 |
| institution |
Scielo Chile |
| collection |
Scielo Chile |
| language |
English |
| topic |
Mobile consumers’ behavior Mobile shopping drivers Mobile shopping intention Innovativeness Trust Relationship drivers Enjoyment Mobile skillfulness SEM (Structural Equation Modeling) |
| spellingShingle |
Mobile consumers’ behavior Mobile shopping drivers Mobile shopping intention Innovativeness Trust Relationship drivers Enjoyment Mobile skillfulness SEM (Structural Equation Modeling) Saprikis,,Vaggelis Markos,,Angelos Zarmpou,Theodora Vlachopoulou,Maro Mobile Shopping Consumers' Behavior: An Exploratory Study and Review |
| description |
Abstract: Mobile Technology is creating a range of tremendous opportunities and new revenue streams for businesses across industry sectors through the delivery of chargeable mobile products and services via the deployment of innovative value-added solutions that exploit the commercial benefits of mobility. To keep up with the pace of change, companies increasingly want to understand the behavioral attitude of the modern mobile consumer. The aim of this paper is to find out users’ reaction towards different parameters that would influence their intention to utilize their mobile devices in order to purchase products and services online focusing on the current Greek reality. The extant literature focuses on understanding the factors that might affect consumers’ behavior intention to adopt m-shopping; these studies are mostly based on behavioral intention theories, such as Technology Acceptance Model, Diffusion of Innovation and Unified Theory of Acceptance and Use of Technology. In this study, new theoretical constructs are combined with existing evidence in order to extend the Technology Acceptance Model as it was initially established by Davis and later further enriched by other researchers. The proposed model includes behavioral intention, mobile skillfulness, enjoyment, anxiety, perceived usefulness, perceived ease of use, trust, relationship drivers, and innovativeness. |
| author |
Saprikis,,Vaggelis Markos,,Angelos Zarmpou,Theodora Vlachopoulou,Maro |
| author_facet |
Saprikis,,Vaggelis Markos,,Angelos Zarmpou,Theodora Vlachopoulou,Maro |
| author_sort |
Saprikis,,Vaggelis |
| title |
Mobile Shopping Consumers' Behavior: An Exploratory Study and Review |
| title_short |
Mobile Shopping Consumers' Behavior: An Exploratory Study and Review |
| title_full |
Mobile Shopping Consumers' Behavior: An Exploratory Study and Review |
| title_fullStr |
Mobile Shopping Consumers' Behavior: An Exploratory Study and Review |
| title_full_unstemmed |
Mobile Shopping Consumers' Behavior: An Exploratory Study and Review |
| title_sort |
mobile shopping consumers' behavior: an exploratory study and review |
| publisher |
Universidad de Talca |
| publishDate |
2018 |
| url |
http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762018000100105 |
| work_keys_str_mv |
AT saprikisvaggelis mobileshoppingconsumersbehavioranexploratorystudyandreview AT markosangelos mobileshoppingconsumersbehavioranexploratorystudyandreview AT zarmpoutheodora mobileshoppingconsumersbehavioranexploratorystudyandreview AT vlachopouloumaro mobileshoppingconsumersbehavioranexploratorystudyandreview |
| _version_ |
1714202228120616960 |