Assessing the Buyer Trust and Satisfaction Factors in the E-Marketplace

Abstract: Indonesian online sales have received remarkable growth with as high as 20% consistently every year. In 2016, there were estimated more than 180 million internet users and have reached 40% of 250 million total inhabitants. Based on the surveys, there are four most popular online vendors in...

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Autores principales:	Sfenrianto,Sfenrianto, Wijaya,Tendi, Wang,Gunawan
Lenguaje:	English
Publicado:	Universidad de Talca 2018
Materias:	E-marketplace Indonesian e-marketplaces Buyers Trust Satisfaction Revised- Technology Acceptance Model
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762018000200105
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spelling	oai:scielo:S0718-187620180002001052018-06-15Assessing the Buyer Trust and Satisfaction Factors in the E-MarketplaceSfenrianto,SfenriantoWijaya,TendiWang,Gunawan E-marketplace Indonesian e-marketplaces Buyers Trust Satisfaction Revised- Technology Acceptance Model Abstract: Indonesian online sales have received remarkable growth with as high as 20% consistently every year. In 2016, there were estimated more than 180 million internet users and have reached 40% of 250 million total inhabitants. Based on the surveys, there are four most popular online vendors in Indonesia, such as: Lazada, Tokopedia, OnLine eXchange and Bukalapak, with strong customer bases. Due to its tremendous growth, however, there is still very few studies can be found to understand the characteristics of e-marketplace in Indonesia. For this reason, the article examines those most popular online vendors in Jakarta area, where the most buyers tend to have more experiences in conducting online purchases. The article utilizes the revised TAM as a valuable method to assess the important factors of online purchases such as: buyer and satisfaction factors, that comprised of: buyer perceived risk, seller’s expertise and reputation, and convenience of buying. The findings are aimed to address the important factors that can be used to increase buyer satisfaction. The outcomes of the study are expected to provide valuable guidance for all e-sellers and buyers to understand Indonesian e-marketplace.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.13 n.2 20182018-05-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762018000200105en10.4067/S0718-18762018000200105
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	E-marketplace Indonesian e-marketplaces Buyers Trust Satisfaction Revised- Technology Acceptance Model
spellingShingle	E-marketplace Indonesian e-marketplaces Buyers Trust Satisfaction Revised- Technology Acceptance Model Sfenrianto,Sfenrianto Wijaya,Tendi Wang,Gunawan Assessing the Buyer Trust and Satisfaction Factors in the E-Marketplace
description	Abstract: Indonesian online sales have received remarkable growth with as high as 20% consistently every year. In 2016, there were estimated more than 180 million internet users and have reached 40% of 250 million total inhabitants. Based on the surveys, there are four most popular online vendors in Indonesia, such as: Lazada, Tokopedia, OnLine eXchange and Bukalapak, with strong customer bases. Due to its tremendous growth, however, there is still very few studies can be found to understand the characteristics of e-marketplace in Indonesia. For this reason, the article examines those most popular online vendors in Jakarta area, where the most buyers tend to have more experiences in conducting online purchases. The article utilizes the revised TAM as a valuable method to assess the important factors of online purchases such as: buyer and satisfaction factors, that comprised of: buyer perceived risk, seller’s expertise and reputation, and convenience of buying. The findings are aimed to address the important factors that can be used to increase buyer satisfaction. The outcomes of the study are expected to provide valuable guidance for all e-sellers and buyers to understand Indonesian e-marketplace.
author	Sfenrianto,Sfenrianto Wijaya,Tendi Wang,Gunawan
author_facet	Sfenrianto,Sfenrianto Wijaya,Tendi Wang,Gunawan
author_sort	Sfenrianto,Sfenrianto
title	Assessing the Buyer Trust and Satisfaction Factors in the E-Marketplace
title_short	Assessing the Buyer Trust and Satisfaction Factors in the E-Marketplace
title_full	Assessing the Buyer Trust and Satisfaction Factors in the E-Marketplace
title_fullStr	Assessing the Buyer Trust and Satisfaction Factors in the E-Marketplace
title_full_unstemmed	Assessing the Buyer Trust and Satisfaction Factors in the E-Marketplace
title_sort	assessing the buyer trust and satisfaction factors in the e-marketplace
publisher	Universidad de Talca
publishDate	2018
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762018000200105
work_keys_str_mv	AT sfenriantosfenrianto assessingthebuyertrustandsatisfactionfactorsintheemarketplace AT wijayatendi assessingthebuyertrustandsatisfactionfactorsintheemarketplace AT wanggunawan assessingthebuyertrustandsatisfactionfactorsintheemarketplace
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Assessing the Buyer Trust and Satisfaction Factors in the E-Marketplace

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