A Social Commerce Intention Model for Traditional E-Commerce Sites

Abstract: The existing literature mainly analyses user intention to practice social commerce on social networking sites, but few studies have focused on traditional e-commerce sites with their own integrated social tools (e.g. forums, reviews). This research aims to identify the antecedents to socia...

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Autores principales:	Molinillo,Sebastián, Liébana-Cabanillas,Francisco, Anaya-Sánchez,Rafael
Lenguaje:	English
Publicado:	Universidad de Talca 2018
Materias:	Retail Consumer behaviour E-commerce Social commerce intention Partial Least Squares
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762018000200107
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spelling	oai:scielo:S0718-187620180002001072018-06-15A Social Commerce Intention Model for Traditional E-Commerce SitesMolinillo,SebastiánLiébana-Cabanillas,FranciscoAnaya-Sánchez,Rafael Retail Consumer behaviour E-commerce Social commerce intention Partial Least Squares Abstract: The existing literature mainly analyses user intention to practice social commerce on social networking sites, but few studies have focused on traditional e-commerce sites with their own integrated social tools (e.g. forums, reviews). This research aims to identify the antecedents to social commerce intention for traditional e-commerce sites where social tools are integrated. Data were obtained from a survey of 201 consumers and were analysed using Partial Least Squares. The results indicate that web quality, flow and emotional social support have a positive and direct influence on social commerce intention, while social presence and informational social support are not significant. This study contributes to consumer behaviour theory by applying predictors of intention to social commerce for traditional e-commerce sites. The results also help e-commerce practitioners to improve their use of social tools. For instance, to increase the use of social commerce, web quality must be improved to promote dissemination and consultation of the information generated by users in an easy, quick and friendly way. Social commerce intention will also increase if the company designs efficient interactive processes which the user enjoys effortlessly, so that the website creates a flow experience.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.13 n.2 20182018-05-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762018000200107en10.4067/S0718-18762018000200107
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Retail Consumer behaviour E-commerce Social commerce intention Partial Least Squares
spellingShingle	Retail Consumer behaviour E-commerce Social commerce intention Partial Least Squares Molinillo,Sebastián Liébana-Cabanillas,Francisco Anaya-Sánchez,Rafael A Social Commerce Intention Model for Traditional E-Commerce Sites
description	Abstract: The existing literature mainly analyses user intention to practice social commerce on social networking sites, but few studies have focused on traditional e-commerce sites with their own integrated social tools (e.g. forums, reviews). This research aims to identify the antecedents to social commerce intention for traditional e-commerce sites where social tools are integrated. Data were obtained from a survey of 201 consumers and were analysed using Partial Least Squares. The results indicate that web quality, flow and emotional social support have a positive and direct influence on social commerce intention, while social presence and informational social support are not significant. This study contributes to consumer behaviour theory by applying predictors of intention to social commerce for traditional e-commerce sites. The results also help e-commerce practitioners to improve their use of social tools. For instance, to increase the use of social commerce, web quality must be improved to promote dissemination and consultation of the information generated by users in an easy, quick and friendly way. Social commerce intention will also increase if the company designs efficient interactive processes which the user enjoys effortlessly, so that the website creates a flow experience.
author	Molinillo,Sebastián Liébana-Cabanillas,Francisco Anaya-Sánchez,Rafael
author_facet	Molinillo,Sebastián Liébana-Cabanillas,Francisco Anaya-Sánchez,Rafael
author_sort	Molinillo,Sebastián
title	A Social Commerce Intention Model for Traditional E-Commerce Sites
title_short	A Social Commerce Intention Model for Traditional E-Commerce Sites
title_full	A Social Commerce Intention Model for Traditional E-Commerce Sites
title_fullStr	A Social Commerce Intention Model for Traditional E-Commerce Sites
title_full_unstemmed	A Social Commerce Intention Model for Traditional E-Commerce Sites
title_sort	social commerce intention model for traditional e-commerce sites
publisher	Universidad de Talca
publishDate	2018
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762018000200107
work_keys_str_mv	AT molinillosebastian asocialcommerceintentionmodelfortraditionalecommercesites AT liebanacabanillasfrancisco asocialcommerceintentionmodelfortraditionalecommercesites AT anayasanchezrafael asocialcommerceintentionmodelfortraditionalecommercesites AT molinillosebastian socialcommerceintentionmodelfortraditionalecommercesites AT liebanacabanillasfrancisco socialcommerceintentionmodelfortraditionalecommercesites AT anayasanchezrafael socialcommerceintentionmodelfortraditionalecommercesites
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A Social Commerce Intention Model for Traditional E-Commerce Sites

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