A Social Commerce Intention Model for Traditional E-Commerce Sites

Abstract: The existing literature mainly analyses user intention to practice social commerce on social networking sites, but few studies have focused on traditional e-commerce sites with their own integrated social tools (e.g. forums, reviews). This research aims to identify the antecedents to socia...

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Detalles Bibliográficos
Autores principales:	Molinillo,Sebastián, Liébana-Cabanillas,Francisco, Anaya-Sánchez,Rafael
Lenguaje:	English
Publicado:	Universidad de Talca 2018
Materias:	Retail Consumer behaviour E-commerce Social commerce intention Partial Least Squares
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762018000200107
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A Social Commerce Intention Model for Traditional E-Commerce Sites

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