Managers/Owners’ Innovativeness and Electronic Commerce Acceptance in Chilean SMEs: A Multi-Group Analysis Based on a Structural Equation Model
Abstract: The aim of this paper is to study differences in the adoption of e-commerce associated with the level of managers/owners’ innovativeness. The background utilized to estimate the respondents’ favorable reception of e-commerce is a model based on the Theory of Planned Beh...
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| Autores principales: | , |
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| Lenguaje: | English |
| Publicado: |
Universidad de Talca
2018
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| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762018000300102 |
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| Sumario: | Abstract: The aim of this paper is to study differences in the adoption of e-commerce associated with the level of managers/owners’ innovativeness. The background utilized to estimate the respondents’ favorable reception of e-commerce is a model based on the Theory of Planned Behavior, which has been extended to include perceived drivers and obstacles as antecedents of attitude toward e-commerce acceptance. Small and medium enterprises in Chile participated in the study. A Partial Least Squares multi-group test was employed to note differences between groups. The main conclusions of the study are: (1) the level of managers/owners’ innovativeness differentiates between adopters and non-adopters of e-commerce of small and medium enterprises in Chile; (2) the Theory of Planned Behavior has been successfully used to explain the process of adoption of e-commerce among Chilean managers/owners; (3) there are significant relationships between both drivers and obstacles and attitude toward using e-commerce; (4) a strong and significant relationship exists between attitude and intention to use e-commerce. Results can be used by small and medium enterprises in developing countries to boost e-commerce adoption. |
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