Managers/Owners’ Innovativeness and Electronic Commerce Acceptance in Chilean SMEs: A Multi-Group Analysis Based on a Structural Equation Model
Abstract: The aim of this paper is to study differences in the adoption of e-commerce associated with the level of managers/owners’ innovativeness. The background utilized to estimate the respondents’ favorable reception of e-commerce is a model based on the Theory of Planned Beh...
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Universidad de Talca
2018
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oai:scielo:S0718-187620180003001022018-12-10Managers/Owners’ Innovativeness and Electronic Commerce Acceptance in Chilean SMEs: A Multi-Group Analysis Based on a Structural Equation ModelGrandón,Elizabeth E.Ramírez-Correa,Patricio Innovativeness E-commerce Adoption Small and medium enterprises (SMEs) Structural equation modeling Abstract: The aim of this paper is to study differences in the adoption of e-commerce associated with the level of managers/owners’ innovativeness. The background utilized to estimate the respondents’ favorable reception of e-commerce is a model based on the Theory of Planned Behavior, which has been extended to include perceived drivers and obstacles as antecedents of attitude toward e-commerce acceptance. Small and medium enterprises in Chile participated in the study. A Partial Least Squares multi-group test was employed to note differences between groups. The main conclusions of the study are: (1) the level of managers/owners’ innovativeness differentiates between adopters and non-adopters of e-commerce of small and medium enterprises in Chile; (2) the Theory of Planned Behavior has been successfully used to explain the process of adoption of e-commerce among Chilean managers/owners; (3) there are significant relationships between both drivers and obstacles and attitude toward using e-commerce; (4) a strong and significant relationship exists between attitude and intention to use e-commerce. Results can be used by small and medium enterprises in developing countries to boost e-commerce adoption.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.13 n.3 20182018-01-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762018000300102en10.4067/S0718-18762018000300102 |
institution |
Scielo Chile |
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Scielo Chile |
language |
English |
topic |
Innovativeness E-commerce Adoption Small and medium enterprises (SMEs) Structural equation modeling |
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Innovativeness E-commerce Adoption Small and medium enterprises (SMEs) Structural equation modeling Grandón,Elizabeth E. Ramírez-Correa,Patricio Managers/Owners’ Innovativeness and Electronic Commerce Acceptance in Chilean SMEs: A Multi-Group Analysis Based on a Structural Equation Model |
description |
Abstract: The aim of this paper is to study differences in the adoption of e-commerce associated with the level of managers/owners’ innovativeness. The background utilized to estimate the respondents’ favorable reception of e-commerce is a model based on the Theory of Planned Behavior, which has been extended to include perceived drivers and obstacles as antecedents of attitude toward e-commerce acceptance. Small and medium enterprises in Chile participated in the study. A Partial Least Squares multi-group test was employed to note differences between groups. The main conclusions of the study are: (1) the level of managers/owners’ innovativeness differentiates between adopters and non-adopters of e-commerce of small and medium enterprises in Chile; (2) the Theory of Planned Behavior has been successfully used to explain the process of adoption of e-commerce among Chilean managers/owners; (3) there are significant relationships between both drivers and obstacles and attitude toward using e-commerce; (4) a strong and significant relationship exists between attitude and intention to use e-commerce. Results can be used by small and medium enterprises in developing countries to boost e-commerce adoption. |
author |
Grandón,Elizabeth E. Ramírez-Correa,Patricio |
author_facet |
Grandón,Elizabeth E. Ramírez-Correa,Patricio |
author_sort |
Grandón,Elizabeth E. |
title |
Managers/Owners’ Innovativeness and Electronic Commerce Acceptance in Chilean SMEs: A Multi-Group Analysis Based on a Structural Equation Model |
title_short |
Managers/Owners’ Innovativeness and Electronic Commerce Acceptance in Chilean SMEs: A Multi-Group Analysis Based on a Structural Equation Model |
title_full |
Managers/Owners’ Innovativeness and Electronic Commerce Acceptance in Chilean SMEs: A Multi-Group Analysis Based on a Structural Equation Model |
title_fullStr |
Managers/Owners’ Innovativeness and Electronic Commerce Acceptance in Chilean SMEs: A Multi-Group Analysis Based on a Structural Equation Model |
title_full_unstemmed |
Managers/Owners’ Innovativeness and Electronic Commerce Acceptance in Chilean SMEs: A Multi-Group Analysis Based on a Structural Equation Model |
title_sort |
managers/owners’ innovativeness and electronic commerce acceptance in chilean smes: a multi-group analysis based on a structural equation model |
publisher |
Universidad de Talca |
publishDate |
2018 |
url |
http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762018000300102 |
work_keys_str_mv |
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