The Collaborative Economy Based Analysis of Demand: Study of Airbnb Case in Spain and Portugal

Abstract: The rise of the collaborative economy has just started to become a reality in the economy of the countries in the European Union. The aim of this article is to use Goal - Question - Metric methodology to verify that the rise of Internet searches has an impact on collaborative economy. Spec...

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Autores principales:	Palos-Sanchez,Pedro R., Correia,Marisol B.
Lenguaje:	English
Publicado:	Universidad de Talca 2018
Materias:	Sharing economy Google Trends Collaborative consumption Airbnb Cloud computing
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762018000300105
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spelling	oai:scielo:S0718-187620180003001052018-12-10The Collaborative Economy Based Analysis of Demand: Study of Airbnb Case in Spain and PortugalPalos-Sanchez,Pedro R.Correia,Marisol B. Sharing economy Google Trends Collaborative consumption Airbnb Cloud computing Abstract: The rise of the collaborative economy has just started to become a reality in the economy of the countries in the European Union. The aim of this article is to use Goal - Question - Metric methodology to verify that the rise of Internet searches has an impact on collaborative economy. Specifically, Airbnb was the collaborative economy service analyzed. The demonstration was carried out with a statistical analysis of the Internet searches, looking at their evolution in Spain, Portugal and USA over the past 10 years. A working hypothesis was also defined to test whether the demand for information about Airbnb has a positive influence on the total spending of tourists who booked apartments in Spain during the period between July 2015 and August 2016. The results lead us to make a projection of growth for Airbnb service in the coming years. The case studied is very representative of this economic model, even though there is a large number of lesser-known websites. Finally, the results corroborate previous studies that defend that tools for studying trends and correlations of search terms are techniques that help decision making in studies and market research.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.13 n.3 20182018-01-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762018000300105en10.4067/S0718-18762018000300105
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Sharing economy Google Trends Collaborative consumption Airbnb Cloud computing
spellingShingle	Sharing economy Google Trends Collaborative consumption Airbnb Cloud computing Palos-Sanchez,Pedro R. Correia,Marisol B. The Collaborative Economy Based Analysis of Demand: Study of Airbnb Case in Spain and Portugal
description	Abstract: The rise of the collaborative economy has just started to become a reality in the economy of the countries in the European Union. The aim of this article is to use Goal - Question - Metric methodology to verify that the rise of Internet searches has an impact on collaborative economy. Specifically, Airbnb was the collaborative economy service analyzed. The demonstration was carried out with a statistical analysis of the Internet searches, looking at their evolution in Spain, Portugal and USA over the past 10 years. A working hypothesis was also defined to test whether the demand for information about Airbnb has a positive influence on the total spending of tourists who booked apartments in Spain during the period between July 2015 and August 2016. The results lead us to make a projection of growth for Airbnb service in the coming years. The case studied is very representative of this economic model, even though there is a large number of lesser-known websites. Finally, the results corroborate previous studies that defend that tools for studying trends and correlations of search terms are techniques that help decision making in studies and market research.
author	Palos-Sanchez,Pedro R. Correia,Marisol B.
author_facet	Palos-Sanchez,Pedro R. Correia,Marisol B.
author_sort	Palos-Sanchez,Pedro R.
title	The Collaborative Economy Based Analysis of Demand: Study of Airbnb Case in Spain and Portugal
title_short	The Collaborative Economy Based Analysis of Demand: Study of Airbnb Case in Spain and Portugal
title_full	The Collaborative Economy Based Analysis of Demand: Study of Airbnb Case in Spain and Portugal
title_fullStr	The Collaborative Economy Based Analysis of Demand: Study of Airbnb Case in Spain and Portugal
title_full_unstemmed	The Collaborative Economy Based Analysis of Demand: Study of Airbnb Case in Spain and Portugal
title_sort	collaborative economy based analysis of demand: study of airbnb case in spain and portugal
publisher	Universidad de Talca
publishDate	2018
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762018000300105
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The Collaborative Economy Based Analysis of Demand: Study of Airbnb Case in Spain and Portugal

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