The Influence of Online Shopping Values and Web Atmospheric Cues on E-Loyalty: Mediating Role of E-Satisfaction

Abstract:An exponential growth in the Indian e-commerce sector has attracted many national and international online retailers. Besides, price and promotional schemes, these e-retailers use website features - informativeness, entertainment and effectiveness of content, to differentiate from other pla...

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Autores principales:	Vijay,T Sai, Prashar,Sanjeev, Sahay,Vinita
Lenguaje:	English
Publicado:	Universidad de Talca 2019
Materias:	Shopping values E-retailing E-satisfaction E-loyalty Web informativeness Web entertainment
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762019000100102
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spelling	oai:scielo:S0718-187620190001001022019-02-28The Influence of Online Shopping Values and Web Atmospheric Cues on E-Loyalty: Mediating Role of E-SatisfactionVijay,T SaiPrashar,SanjeevSahay,Vinita Shopping values E-retailing E-satisfaction E-loyalty Web informativeness Web entertainment Abstract:An exponential growth in the Indian e-commerce sector has attracted many national and international online retailers. Besides, price and promotional schemes, these e-retailers use website features - informativeness, entertainment and effectiveness of content, to differentiate from other players. This paper attempts to decipher the influence of hedonic and utilitarian shopping values and web atmospheric cues on e-satisfaction. From the survey findings, it is observed that web cues have greater influence in shaping e-satisfaction. Further, within the input variables effectiveness of information content has the largest influence on e-satisfaction. The study also highlights the importance of mediating role of e-satisfaction between shopping values, website features and e-loyalty. The paper suggests select marketing strategies for e-retailers.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.14 n.1 20192019-01-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762019000100102en10.4067/S0718-18762019000100102
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Shopping values E-retailing E-satisfaction E-loyalty Web informativeness Web entertainment
spellingShingle	Shopping values E-retailing E-satisfaction E-loyalty Web informativeness Web entertainment Vijay,T Sai Prashar,Sanjeev Sahay,Vinita The Influence of Online Shopping Values and Web Atmospheric Cues on E-Loyalty: Mediating Role of E-Satisfaction
description	Abstract:An exponential growth in the Indian e-commerce sector has attracted many national and international online retailers. Besides, price and promotional schemes, these e-retailers use website features - informativeness, entertainment and effectiveness of content, to differentiate from other players. This paper attempts to decipher the influence of hedonic and utilitarian shopping values and web atmospheric cues on e-satisfaction. From the survey findings, it is observed that web cues have greater influence in shaping e-satisfaction. Further, within the input variables effectiveness of information content has the largest influence on e-satisfaction. The study also highlights the importance of mediating role of e-satisfaction between shopping values, website features and e-loyalty. The paper suggests select marketing strategies for e-retailers.
author	Vijay,T Sai Prashar,Sanjeev Sahay,Vinita
author_facet	Vijay,T Sai Prashar,Sanjeev Sahay,Vinita
author_sort	Vijay,T Sai
title	The Influence of Online Shopping Values and Web Atmospheric Cues on E-Loyalty: Mediating Role of E-Satisfaction
title_short	The Influence of Online Shopping Values and Web Atmospheric Cues on E-Loyalty: Mediating Role of E-Satisfaction
title_full	The Influence of Online Shopping Values and Web Atmospheric Cues on E-Loyalty: Mediating Role of E-Satisfaction
title_fullStr	The Influence of Online Shopping Values and Web Atmospheric Cues on E-Loyalty: Mediating Role of E-Satisfaction
title_full_unstemmed	The Influence of Online Shopping Values and Web Atmospheric Cues on E-Loyalty: Mediating Role of E-Satisfaction
title_sort	influence of online shopping values and web atmospheric cues on e-loyalty: mediating role of e-satisfaction
publisher	Universidad de Talca
publishDate	2019
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762019000100102
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The Influence of Online Shopping Values and Web Atmospheric Cues on E-Loyalty: Mediating Role of E-Satisfaction

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