Personality-Based Personalization of Online Store Features Using Genetic Programming: Analysis and Experiment
Abstract:The decisions made by the customers in online environments are influenced by their personality characteristics. Each customer in an online environment relies more heavily on certain features of a store to make decisions while ignoring others. Thus, personalizing these features may streamlin...
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| Main Authors: | , , |
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| Language: | English |
| Published: |
Universidad de Talca
2019
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| Subjects: | |
| Online Access: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762019000100103 |
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