Personality-Based Personalization of Online Store Features Using Genetic Programming: Analysis and Experiment

Abstract:The decisions made by the customers in online environments are influenced by their personality characteristics. Each customer in an online environment relies more heavily on certain features of a store to make decisions while ignoring others. Thus, personalizing these features may streamlin...

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Autores principales: Kazeminia,Alireza, Kaedi,Marjan, Ganji,Beenazir
Lenguaje:English
Publicado: Universidad de Talca 2019
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Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762019000100103
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