Factors Influencing Customer Engagement in Social Commerce Websites: A Systematic Literature Review

Abstract: The evolution of social commerce (s-commerce) has changed both businesses and customers. Therefore, understanding customer engagement behaviour in the s-commerce context has become a key competitive advantage for companies that aim to build a customer-centric business. The purpose of this...

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Autores principales:	Busalim,Abdelsalam H, Hussin,Ab Razak Che, Iahad,Noorminshah A.
Lenguaje:	English
Publicado:	Universidad de Talca 2019
Materias:	Customer engagement Social commerce Social media Systematic literature review Research Framework
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762019000200102
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spelling	oai:scielo:S0718-187620190002001022019-12-17Factors Influencing Customer Engagement in Social Commerce Websites: A Systematic Literature ReviewBusalim,Abdelsalam HHussin,Ab Razak CheIahad,Noorminshah A. Customer engagement Social commerce Social media Systematic literature review Research Framework Abstract: The evolution of social commerce (s-commerce) has changed both businesses and customers. Therefore, understanding customer engagement behaviour in the s-commerce context has become a key competitive advantage for companies that aim to build a customer-centric business. The purpose of this study is to provide an in-depth review of customer engagement studies in the context of s-commerce. This study used a systematic literature review approach on customer engagement studies in the context of s-commerce. The results show that social theories and factors play a significant role in customer engagement along with technological factors. More importantly, drawn from the review results, a research framework was developed to show the factors that provide the greatest influence in customer engagement behavior.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.14 n.2 20192019-01-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762019000200102en10.4067/S0718-18762019000200102
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Customer engagement Social commerce Social media Systematic literature review Research Framework
spellingShingle	Customer engagement Social commerce Social media Systematic literature review Research Framework Busalim,Abdelsalam H Hussin,Ab Razak Che Iahad,Noorminshah A. Factors Influencing Customer Engagement in Social Commerce Websites: A Systematic Literature Review
description	Abstract: The evolution of social commerce (s-commerce) has changed both businesses and customers. Therefore, understanding customer engagement behaviour in the s-commerce context has become a key competitive advantage for companies that aim to build a customer-centric business. The purpose of this study is to provide an in-depth review of customer engagement studies in the context of s-commerce. This study used a systematic literature review approach on customer engagement studies in the context of s-commerce. The results show that social theories and factors play a significant role in customer engagement along with technological factors. More importantly, drawn from the review results, a research framework was developed to show the factors that provide the greatest influence in customer engagement behavior.
author	Busalim,Abdelsalam H Hussin,Ab Razak Che Iahad,Noorminshah A.
author_facet	Busalim,Abdelsalam H Hussin,Ab Razak Che Iahad,Noorminshah A.
author_sort	Busalim,Abdelsalam H
title	Factors Influencing Customer Engagement in Social Commerce Websites: A Systematic Literature Review
title_short	Factors Influencing Customer Engagement in Social Commerce Websites: A Systematic Literature Review
title_full	Factors Influencing Customer Engagement in Social Commerce Websites: A Systematic Literature Review
title_fullStr	Factors Influencing Customer Engagement in Social Commerce Websites: A Systematic Literature Review
title_full_unstemmed	Factors Influencing Customer Engagement in Social Commerce Websites: A Systematic Literature Review
title_sort	factors influencing customer engagement in social commerce websites: a systematic literature review
publisher	Universidad de Talca
publishDate	2019
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762019000200102
work_keys_str_mv	AT busalimabdelsalamh factorsinfluencingcustomerengagementinsocialcommercewebsitesasystematicliteraturereview AT hussinabrazakche factorsinfluencingcustomerengagementinsocialcommercewebsitesasystematicliteraturereview AT iahadnoorminshaha factorsinfluencingcustomerengagementinsocialcommercewebsitesasystematicliteraturereview
_version_	1714202231984619520

Factors Influencing Customer Engagement in Social Commerce Websites: A Systematic Literature Review

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