Factors Influencing Customer Engagement in Social Commerce Websites: A Systematic Literature Review

Factors Influencing Customer Engagement in Social Commerce Websites: A Systematic Literature Review

Abstract: The evolution of social commerce (s-commerce) has changed both businesses and customers. Therefore, understanding customer engagement behaviour in the s-commerce context has become a key competitive advantage for companies that aim to build a customer-centric business. The purpose of this...

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Autores principales: Busalim,Abdelsalam H, Hussin,Ab Razak Che, Iahad,Noorminshah A.
Lenguaje:English
Publicado: Universidad de Talca 2019
Materias:
Customer engagement
Social commerce
Social media
Systematic literature review
Research Framework
Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762019000200102
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