Whether to Delay the Release of eBooks or Not? An Analysis of Optimal Publishing Strategies for Book Publishers

Abstract: The eBooks market has been growing rapidly in recent years. At the same time, evidence shows that eBooks are cannibalizing the market for physical books. To alleviate the cannibalization effect between eBooks and physical books, publishers may choose to delay the release of eBooks or physi...

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Autores principales:	Li,Fan, Li,Shengli, Gu,Jiarong
Lenguaje:	English
Publicado:	Universidad de Talca 2019
Materias:	eBook Publishing strategies Substitution effect Cannibalization Pricing strategies
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762019000200110
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spelling	oai:scielo:S0718-187620190002001102019-12-17Whether to Delay the Release of eBooks or Not? An Analysis of Optimal Publishing Strategies for Book PublishersLi,FanLi,ShengliGu,Jiarong eBook Publishing strategies Substitution effect Cannibalization Pricing strategies Abstract: The eBooks market has been growing rapidly in recent years. At the same time, evidence shows that eBooks are cannibalizing the market for physical books. To alleviate the cannibalization effect between eBooks and physical books, publishers may choose to delay the release of eBooks or physical books for a period of time. Adopting a stylized two-period model, this paper investigates three publishing strategies for a monopolistic publisher: delaying the release of eBooks, delaying the release of physical books, and releasing them simultaneously. We find that the publisher should delay the format that has significantly less market potential. Furthermore, the one that has greater market potential should be priced higher. In addition, a stronger substitution effect between eBooks and physical books favors delaying strategies. Finally, the smaller marginal cost for eBooks than physical books renders the strategy to delay the release of physical books more popular.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.14 n.2 20192019-01-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762019000200110en10.4067/S0718-18762019000200110
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	eBook Publishing strategies Substitution effect Cannibalization Pricing strategies
spellingShingle	eBook Publishing strategies Substitution effect Cannibalization Pricing strategies Li,Fan Li,Shengli Gu,Jiarong Whether to Delay the Release of eBooks or Not? An Analysis of Optimal Publishing Strategies for Book Publishers
description	Abstract: The eBooks market has been growing rapidly in recent years. At the same time, evidence shows that eBooks are cannibalizing the market for physical books. To alleviate the cannibalization effect between eBooks and physical books, publishers may choose to delay the release of eBooks or physical books for a period of time. Adopting a stylized two-period model, this paper investigates three publishing strategies for a monopolistic publisher: delaying the release of eBooks, delaying the release of physical books, and releasing them simultaneously. We find that the publisher should delay the format that has significantly less market potential. Furthermore, the one that has greater market potential should be priced higher. In addition, a stronger substitution effect between eBooks and physical books favors delaying strategies. Finally, the smaller marginal cost for eBooks than physical books renders the strategy to delay the release of physical books more popular.
author	Li,Fan Li,Shengli Gu,Jiarong
author_facet	Li,Fan Li,Shengli Gu,Jiarong
author_sort	Li,Fan
title	Whether to Delay the Release of eBooks or Not? An Analysis of Optimal Publishing Strategies for Book Publishers
title_short	Whether to Delay the Release of eBooks or Not? An Analysis of Optimal Publishing Strategies for Book Publishers
title_full	Whether to Delay the Release of eBooks or Not? An Analysis of Optimal Publishing Strategies for Book Publishers
title_fullStr	Whether to Delay the Release of eBooks or Not? An Analysis of Optimal Publishing Strategies for Book Publishers
title_full_unstemmed	Whether to Delay the Release of eBooks or Not? An Analysis of Optimal Publishing Strategies for Book Publishers
title_sort	whether to delay the release of ebooks or not? an analysis of optimal publishing strategies for book publishers
publisher	Universidad de Talca
publishDate	2019
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762019000200110
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Whether to Delay the Release of eBooks or Not? An Analysis of Optimal Publishing Strategies for Book Publishers

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