Whether to Delay the Release of eBooks or Not? An Analysis of Optimal Publishing Strategies for Book Publishers
Abstract: The eBooks market has been growing rapidly in recent years. At the same time, evidence shows that eBooks are cannibalizing the market for physical books. To alleviate the cannibalization effect between eBooks and physical books, publishers may choose to delay the release of eBooks or physi...
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| Autores principales: | , , |
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| Lenguaje: | English |
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Universidad de Talca
2019
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| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762019000200110 |
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