Altruism and Internal Locus of Control as Determinants of the Intention to Participate in Crowdfunding: The Mediating Role of Trust

Abstract:This paper aims to analyze the determinants of participation in crowdfunding. As any individual may participate in a crowdfunding project, the study analyzes the general audience as potential contributors. This study develops and tests a model that includes personal determinants-internal lo...

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Autores principales:	Rodriguez-Ricardo,Yusimi, Sicilia,Maria, López,Manuela
Lenguaje:	English
Publicado:	Universidad de Talca 2019
Materias:	Crowdfunding Trust Locus of control Altruism Participation in crowdfunding
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762019000300102
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spelling	oai:scielo:S0718-187620190003001022019-12-17Altruism and Internal Locus of Control as Determinants of the Intention to Participate in Crowdfunding: The Mediating Role of TrustRodriguez-Ricardo,YusimiSicilia,MariaLópez,Manuela Crowdfunding Trust Locus of control Altruism Participation in crowdfunding Abstract:This paper aims to analyze the determinants of participation in crowdfunding. As any individual may participate in a crowdfunding project, the study analyzes the general audience as potential contributors. This study develops and tests a model that includes personal determinants-internal locus of control and altruism-of the intention to participate in crowdfunding. Trust in crowdfunding is proposed as a mediator in the model. Data from 245 individuals were gathered via an online panel to test the hypotheses. Altruism and internal locus of control are found to enhance trust in crowdfunding, which, in turn, influences individuals’ intention to participate. Companies or entrepreneurs that are currently using or expecting to use crowdfunding to finance their project should develop marketing strategies that focus on enhancing trust towards their projects. Likewise, they should target individuals who are more altruistic and with higher levels of internal locus of control.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.14 n.3 20192019-09-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762019000300102en10.4067/S0718-18762019000300102
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Crowdfunding Trust Locus of control Altruism Participation in crowdfunding
spellingShingle	Crowdfunding Trust Locus of control Altruism Participation in crowdfunding Rodriguez-Ricardo,Yusimi Sicilia,Maria López,Manuela Altruism and Internal Locus of Control as Determinants of the Intention to Participate in Crowdfunding: The Mediating Role of Trust
description	Abstract:This paper aims to analyze the determinants of participation in crowdfunding. As any individual may participate in a crowdfunding project, the study analyzes the general audience as potential contributors. This study develops and tests a model that includes personal determinants-internal locus of control and altruism-of the intention to participate in crowdfunding. Trust in crowdfunding is proposed as a mediator in the model. Data from 245 individuals were gathered via an online panel to test the hypotheses. Altruism and internal locus of control are found to enhance trust in crowdfunding, which, in turn, influences individuals’ intention to participate. Companies or entrepreneurs that are currently using or expecting to use crowdfunding to finance their project should develop marketing strategies that focus on enhancing trust towards their projects. Likewise, they should target individuals who are more altruistic and with higher levels of internal locus of control.
author	Rodriguez-Ricardo,Yusimi Sicilia,Maria López,Manuela
author_facet	Rodriguez-Ricardo,Yusimi Sicilia,Maria López,Manuela
author_sort	Rodriguez-Ricardo,Yusimi
title	Altruism and Internal Locus of Control as Determinants of the Intention to Participate in Crowdfunding: The Mediating Role of Trust
title_short	Altruism and Internal Locus of Control as Determinants of the Intention to Participate in Crowdfunding: The Mediating Role of Trust
title_full	Altruism and Internal Locus of Control as Determinants of the Intention to Participate in Crowdfunding: The Mediating Role of Trust
title_fullStr	Altruism and Internal Locus of Control as Determinants of the Intention to Participate in Crowdfunding: The Mediating Role of Trust
title_full_unstemmed	Altruism and Internal Locus of Control as Determinants of the Intention to Participate in Crowdfunding: The Mediating Role of Trust
title_sort	altruism and internal locus of control as determinants of the intention to participate in crowdfunding: the mediating role of trust
publisher	Universidad de Talca
publishDate	2019
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762019000300102
work_keys_str_mv	AT rodriguezricardoyusimi altruismandinternallocusofcontrolasdeterminantsoftheintentiontoparticipateincrowdfundingthemediatingroleoftrust AT siciliamaria altruismandinternallocusofcontrolasdeterminantsoftheintentiontoparticipateincrowdfundingthemediatingroleoftrust AT lopezmanuela altruismandinternallocusofcontrolasdeterminantsoftheintentiontoparticipateincrowdfundingthemediatingroleoftrust
_version_	1714202233792364544

Altruism and Internal Locus of Control as Determinants of the Intention to Participate in Crowdfunding: The Mediating Role of Trust

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