Altruism and Internal Locus of Control as Determinants of the Intention to Participate in Crowdfunding: The Mediating Role of Trust
Abstract:This paper aims to analyze the determinants of participation in crowdfunding. As any individual may participate in a crowdfunding project, the study analyzes the general audience as potential contributors. This study develops and tests a model that includes personal determinants-internal lo...
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Autores principales: | , , |
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Lenguaje: | English |
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Universidad de Talca
2019
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Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762019000300102 |
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