Retailers’ Differentiation Strategy and Pricing in the Rental Market of Digital Content: A Case of E-Textbooks
Abstract:Offering digital content for renting has become popular among online retailers. Following the trend, textbook retailers have introduced e-textbook rental programs which satisfy students’ needs to reduce the cost of textbooks. Under the e-textbook rental model, retailers have homog...
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| Lenguaje: | English |
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Universidad de Talca
2019
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| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762019000300105 |
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