Factors Influencing the Perception of Website Privacy Trustworthiness and Users’ Purchasing Intentions: The Behavioral Economics Perspective

Abstract: In this study, we identified the factors that influence consumer purchasing intentions and their perceptions of the trustworthiness of the privacy-related practices of e-commerce websites. We produced a list of website attributes that represent these factors in a series of focus groups. Th...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Frik,Alisa, Mittone,Luigi
Lenguaje:	English
Publicado:	Universidad de Talca 2019
Materias:	Online privacy Security Trust Survey Empirical model Behavioral biases and heuristics
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762019000300107
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:scielo:S0718-18762019000300107
record_format	dspace
spelling	oai:scielo:S0718-187620190003001072019-12-17Factors Influencing the Perception of Website Privacy Trustworthiness and Users’ Purchasing Intentions: The Behavioral Economics PerspectiveFrik,AlisaMittone,Luigi Online privacy Security Trust Survey Empirical model Behavioral biases and heuristics Abstract: In this study, we identified the factors that influence consumer purchasing intentions and their perceptions of the trustworthiness of the privacy-related practices of e-commerce websites. We produced a list of website attributes that represent these factors in a series of focus groups. Then we constructed and validated a research model from an online survey of 117 adult participants. We found that security, privacy (including awareness, information collection, and control), and reputation (including company background and consumer reviews) have a strong effect on trust and willingness to purchase, while website quality plays only a marginal role. Although the perception of trustworthiness and purchasing intention were positively correlated, in some cases participants were more willing to buy from a website that they judged as untrustworthy with regard to privacy. We investigated how behavioral biases and decision-making heuristics may explain the discrepancy between perception and behavioral intention. Finally, we determined which website attributes and individual characteristics impact customer’s trust and willingness to buy.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.14 n.3 20192019-09-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762019000300107en10.4067/S0718-18762019000300107
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Online privacy Security Trust Survey Empirical model Behavioral biases and heuristics
spellingShingle	Online privacy Security Trust Survey Empirical model Behavioral biases and heuristics Frik,Alisa Mittone,Luigi Factors Influencing the Perception of Website Privacy Trustworthiness and Users’ Purchasing Intentions: The Behavioral Economics Perspective
description	Abstract: In this study, we identified the factors that influence consumer purchasing intentions and their perceptions of the trustworthiness of the privacy-related practices of e-commerce websites. We produced a list of website attributes that represent these factors in a series of focus groups. Then we constructed and validated a research model from an online survey of 117 adult participants. We found that security, privacy (including awareness, information collection, and control), and reputation (including company background and consumer reviews) have a strong effect on trust and willingness to purchase, while website quality plays only a marginal role. Although the perception of trustworthiness and purchasing intention were positively correlated, in some cases participants were more willing to buy from a website that they judged as untrustworthy with regard to privacy. We investigated how behavioral biases and decision-making heuristics may explain the discrepancy between perception and behavioral intention. Finally, we determined which website attributes and individual characteristics impact customer’s trust and willingness to buy.
author	Frik,Alisa Mittone,Luigi
author_facet	Frik,Alisa Mittone,Luigi
author_sort	Frik,Alisa
title	Factors Influencing the Perception of Website Privacy Trustworthiness and Users’ Purchasing Intentions: The Behavioral Economics Perspective
title_short	Factors Influencing the Perception of Website Privacy Trustworthiness and Users’ Purchasing Intentions: The Behavioral Economics Perspective
title_full	Factors Influencing the Perception of Website Privacy Trustworthiness and Users’ Purchasing Intentions: The Behavioral Economics Perspective
title_fullStr	Factors Influencing the Perception of Website Privacy Trustworthiness and Users’ Purchasing Intentions: The Behavioral Economics Perspective
title_full_unstemmed	Factors Influencing the Perception of Website Privacy Trustworthiness and Users’ Purchasing Intentions: The Behavioral Economics Perspective
title_sort	factors influencing the perception of website privacy trustworthiness and users’ purchasing intentions: the behavioral economics perspective
publisher	Universidad de Talca
publishDate	2019
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762019000300107
work_keys_str_mv	AT frikalisa factorsinfluencingtheperceptionofwebsiteprivacytrustworthinessandusers8217purchasingintentionsthebehavioraleconomicsperspective AT mittoneluigi factorsinfluencingtheperceptionofwebsiteprivacytrustworthinessandusers8217purchasingintentionsthebehavioraleconomicsperspective
_version_	1714202234643808256

Factors Influencing the Perception of Website Privacy Trustworthiness and Users&#8217; Purchasing Intentions: The Behavioral Economics Perspective

Ejemplares similares

Factors Influencing the Perception of Website Privacy Trustworthiness and Users’ Purchasing Intentions: The Behavioral Economics Perspective