The Access Model for Music and the Effect of Modification, Trial, and Sharing Usage Rights on Streaming Adoption and Piracy

Abstract:The access economy business model has been applied to a wide range of digital goods and services such as software, movies, music, and books. The digital platforms that manage transactions between buyers and sellers enable product rights owners to define product usage rights with a great dea...

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Autor principal:	Hampton-Sosa,William
Lenguaje:	English
Publicado:	Universidad de Talca 2019
Materias:	Music streaming Digital piracy Access economy Usability Enjoyment File sharing Usage rights Quantitative
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762019000300108
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spelling	oai:scielo:S0718-187620190003001082019-12-17The Access Model for Music and the Effect of Modification, Trial, and Sharing Usage Rights on Streaming Adoption and PiracyHampton-Sosa,William Music streaming Digital piracy Access economy Usability Enjoyment File sharing Usage rights Quantitative Abstract:The access economy business model has been applied to a wide range of digital goods and services such as software, movies, music, and books. The digital platforms that manage transactions between buyers and sellers enable product rights owners to define product usage rights with a great deal of precision. In this paper, music product usage rights for digital consumption and platform attributes of music streaming systems are discussed and a model for digital music streaming system adoption and digital piracy is presented. The results of a quasi-experiment suggest that the perceived freedom to tryout, modify, and share digital music products contribute to both perceived usefulness and perceived enjoyment of a product format and the music streaming system. In turn, perceived usefulness and perceived enjoyment lead to the intention to adopt a music streaming system. The perceived usefulness of a music streaming system is associated with a reduction of pirating intention.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.14 n.3 20192019-09-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762019000300108en10.4067/S0718-18762019000300108
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Music streaming Digital piracy Access economy Usability Enjoyment File sharing Usage rights Quantitative
spellingShingle	Music streaming Digital piracy Access economy Usability Enjoyment File sharing Usage rights Quantitative Hampton-Sosa,William The Access Model for Music and the Effect of Modification, Trial, and Sharing Usage Rights on Streaming Adoption and Piracy
description	Abstract:The access economy business model has been applied to a wide range of digital goods and services such as software, movies, music, and books. The digital platforms that manage transactions between buyers and sellers enable product rights owners to define product usage rights with a great deal of precision. In this paper, music product usage rights for digital consumption and platform attributes of music streaming systems are discussed and a model for digital music streaming system adoption and digital piracy is presented. The results of a quasi-experiment suggest that the perceived freedom to tryout, modify, and share digital music products contribute to both perceived usefulness and perceived enjoyment of a product format and the music streaming system. In turn, perceived usefulness and perceived enjoyment lead to the intention to adopt a music streaming system. The perceived usefulness of a music streaming system is associated with a reduction of pirating intention.
author	Hampton-Sosa,William
author_facet	Hampton-Sosa,William
author_sort	Hampton-Sosa,William
title	The Access Model for Music and the Effect of Modification, Trial, and Sharing Usage Rights on Streaming Adoption and Piracy
title_short	The Access Model for Music and the Effect of Modification, Trial, and Sharing Usage Rights on Streaming Adoption and Piracy
title_full	The Access Model for Music and the Effect of Modification, Trial, and Sharing Usage Rights on Streaming Adoption and Piracy
title_fullStr	The Access Model for Music and the Effect of Modification, Trial, and Sharing Usage Rights on Streaming Adoption and Piracy
title_full_unstemmed	The Access Model for Music and the Effect of Modification, Trial, and Sharing Usage Rights on Streaming Adoption and Piracy
title_sort	access model for music and the effect of modification, trial, and sharing usage rights on streaming adoption and piracy
publisher	Universidad de Talca
publishDate	2019
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762019000300108
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The Access Model for Music and the Effect of Modification, Trial, and Sharing Usage Rights on Streaming Adoption and Piracy

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