How to Make Loyal Fans in Virtual Communities: Evidence from the Facebook Fan Pages of Smartphones
Abstract: This study targeted community members who have purchased smartphone and have joined the official brand fan pages of the smartphone brands for at least six months. A total of 681 valid samples were collected. Structural equation modeling was employed to conduct path analyses, and the result...
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| Language: | English |
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Universidad de Talca
2019
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| Online Access: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762019000300110 |
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