Mobile Payment: The Hiding Impact of Learning Costs on User Intentions

Abstract: This study analyzes how learning costs for technologies that lack de facto standards, such as mobile payment, affect user intentions. In addition, we evaluate how the negative effect of learning costs is mediated by perceived functional value and facilitating conditions. Data used in this...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Molina-Castillo,Francisco-Jose, Lopez-Nicolas,Carolina, de Reuver,Mark
Lenguaje:	English
Publicado:	Universidad de Talca 2020
Materias:	Mobile payment Perceived functional value Facilitating conditions Learning costs Intention to use
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762020000100102
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:scielo:S0718-18762020000100102
record_format	dspace
spelling	oai:scielo:S0718-187620200001001022019-12-17Mobile Payment: The Hiding Impact of Learning Costs on User IntentionsMolina-Castillo,Francisco-JoseLopez-Nicolas,Carolinade Reuver,Mark Mobile payment Perceived functional value Facilitating conditions Learning costs Intention to use Abstract: This study analyzes how learning costs for technologies that lack de facto standards, such as mobile payment, affect user intentions. In addition, we evaluate how the negative effect of learning costs is mediated by perceived functional value and facilitating conditions. Data used in this research was obtained from a study among 463 consumers. We find support that negative effects from learning costs are fully mediated by perceived functional value and facilitating conditions. Hence, one important reason of slow user acceptance is that the high diversity mobile payment services, platforms and technologies increases the learning costs of users. The results pose important implications for managers willing to increase the acceptance of mobile payment.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.15 n.1 20202020-01-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762020000100102en10.4067/S0718-18762020000100102
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Mobile payment Perceived functional value Facilitating conditions Learning costs Intention to use
spellingShingle	Mobile payment Perceived functional value Facilitating conditions Learning costs Intention to use Molina-Castillo,Francisco-Jose Lopez-Nicolas,Carolina de Reuver,Mark Mobile Payment: The Hiding Impact of Learning Costs on User Intentions
description	Abstract: This study analyzes how learning costs for technologies that lack de facto standards, such as mobile payment, affect user intentions. In addition, we evaluate how the negative effect of learning costs is mediated by perceived functional value and facilitating conditions. Data used in this research was obtained from a study among 463 consumers. We find support that negative effects from learning costs are fully mediated by perceived functional value and facilitating conditions. Hence, one important reason of slow user acceptance is that the high diversity mobile payment services, platforms and technologies increases the learning costs of users. The results pose important implications for managers willing to increase the acceptance of mobile payment.
author	Molina-Castillo,Francisco-Jose Lopez-Nicolas,Carolina de Reuver,Mark
author_facet	Molina-Castillo,Francisco-Jose Lopez-Nicolas,Carolina de Reuver,Mark
author_sort	Molina-Castillo,Francisco-Jose
title	Mobile Payment: The Hiding Impact of Learning Costs on User Intentions
title_short	Mobile Payment: The Hiding Impact of Learning Costs on User Intentions
title_full	Mobile Payment: The Hiding Impact of Learning Costs on User Intentions
title_fullStr	Mobile Payment: The Hiding Impact of Learning Costs on User Intentions
title_full_unstemmed	Mobile Payment: The Hiding Impact of Learning Costs on User Intentions
title_sort	mobile payment: the hiding impact of learning costs on user intentions
publisher	Universidad de Talca
publishDate	2020
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762020000100102
work_keys_str_mv	AT molinacastillofranciscojose mobilepaymentthehidingimpactoflearningcostsonuserintentions AT lopeznicolascarolina mobilepaymentthehidingimpactoflearningcostsonuserintentions AT dereuvermark mobilepaymentthehidingimpactoflearningcostsonuserintentions
_version_	1714202235474280448

Mobile Payment: The Hiding Impact of Learning Costs on User Intentions

Ejemplares similares