Factors in the Ecosystem of Mobile Payment Affecting its Use: From the Customers' Perspective in Taiwan

Abstract: In comparison with the rapid adoption and growth of mobile technologies worldwide, mobile payment services are being adopted at a slower pace than expected. In the literature, most studies about customers’ use of mobile payment have focused mainly on the technological aspects. Ho...

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Autor principal:	Yeh,Hsiaoping
Lenguaje:	English
Publicado:	Universidad de Talca 2020
Materias:	Mobile payment Ecosystem Innovation diffusion Behavioral intention Public policy
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762020000100103
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spelling	oai:scielo:S0718-187620200001001032019-12-17Factors in the Ecosystem of Mobile Payment Affecting its Use: From the Customers' Perspective in TaiwanYeh,Hsiaoping Mobile payment Ecosystem Innovation diffusion Behavioral intention Public policy Abstract: In comparison with the rapid adoption and growth of mobile technologies worldwide, mobile payment services are being adopted at a slower pace than expected. In the literature, most studies about customers’ use of mobile payment have focused mainly on the technological aspects. However, the businesses that provide mobile payment in terms of an ecosystem include various industries. This study integrated and empirically investigated the factors in multi-faceted nature of the mobile payment ecosystems, which influence customers’ acceptance and actual adoption. Although technological and social elements influence customers’ intention to use mobile payment for transactions, this study verified the important connection between cognition (intention to use) and behavior (actual usage). Service quality, service innovation, brand equity, switching costs, and public policy all impact the gap between intention and actual adoption of mobile payment.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.15 n.1 20202020-01-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762020000100103en10.4067/S0718-18762020000100103
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Mobile payment Ecosystem Innovation diffusion Behavioral intention Public policy
spellingShingle	Mobile payment Ecosystem Innovation diffusion Behavioral intention Public policy Yeh,Hsiaoping Factors in the Ecosystem of Mobile Payment Affecting its Use: From the Customers' Perspective in Taiwan
description	Abstract: In comparison with the rapid adoption and growth of mobile technologies worldwide, mobile payment services are being adopted at a slower pace than expected. In the literature, most studies about customers’ use of mobile payment have focused mainly on the technological aspects. However, the businesses that provide mobile payment in terms of an ecosystem include various industries. This study integrated and empirically investigated the factors in multi-faceted nature of the mobile payment ecosystems, which influence customers’ acceptance and actual adoption. Although technological and social elements influence customers’ intention to use mobile payment for transactions, this study verified the important connection between cognition (intention to use) and behavior (actual usage). Service quality, service innovation, brand equity, switching costs, and public policy all impact the gap between intention and actual adoption of mobile payment.
author	Yeh,Hsiaoping
author_facet	Yeh,Hsiaoping
author_sort	Yeh,Hsiaoping
title	Factors in the Ecosystem of Mobile Payment Affecting its Use: From the Customers' Perspective in Taiwan
title_short	Factors in the Ecosystem of Mobile Payment Affecting its Use: From the Customers' Perspective in Taiwan
title_full	Factors in the Ecosystem of Mobile Payment Affecting its Use: From the Customers' Perspective in Taiwan
title_fullStr	Factors in the Ecosystem of Mobile Payment Affecting its Use: From the Customers' Perspective in Taiwan
title_full_unstemmed	Factors in the Ecosystem of Mobile Payment Affecting its Use: From the Customers' Perspective in Taiwan
title_sort	factors in the ecosystem of mobile payment affecting its use: from the customers' perspective in taiwan
publisher	Universidad de Talca
publishDate	2020
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762020000100103
work_keys_str_mv	AT yehhsiaoping factorsintheecosystemofmobilepaymentaffectingitsusefromthecustomersperspectiveintaiwan
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Factors in the Ecosystem of Mobile Payment Affecting its Use: From the Customers' Perspective in Taiwan

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