Visual Communication and Consumer-Brand Relationship on Social Networking Sites - Uses & Gratifications Theory Perspective

Abstract: In the present time of web-based social networking, visual communication assume a key job in business and public communication. Social networking with its astute features has the ability to pull in numerous to interface with others. Visual communication plays key role in engagement behavio...

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Bibliographic Details
Main Authors: Kujur,Fedric, Singh,Saumya
Language:English
Published: Universidad de Talca 2020
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Online Access:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762020000100104
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