Exploring Social Customer Relationship Management Adoption in Micro, Small and Medium-Sized Enterprises

Abstract: With the emergence of social media, customer relationship management has undergone noticeable changes and gained a great deal of attention from researchers and practitioners in recent years. In this paper, we provide additional insights into how intensively business-to-customer micro, smal...

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Autores principales: Marolt,Marjeta, Zimmermann,Hans-Dieter, Žnidaršič,Anja, Pucihar,Andreja
Lenguaje:English
Publicado: Universidad de Talca 2020
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Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762020000200104
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