Exploring Social Customer Relationship Management Adoption in Micro, Small and Medium-Sized Enterprises
Abstract: With the emergence of social media, customer relationship management has undergone noticeable changes and gained a great deal of attention from researchers and practitioners in recent years. In this paper, we provide additional insights into how intensively business-to-customer micro, smal...
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| Autores principales: | , , , |
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| Lenguaje: | English |
| Publicado: |
Universidad de Talca
2020
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| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762020000200104 |
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