How to Improve Customer Engagement: A Comparison of Playing Games on Personal Computers and on Mobile Phones
Abstract: The popularity of multiplayer online battle arena games is closely linked to customer engagement. The purpose is to investigate the influences that individual motivators and environmental antecedents have upon customer engagement and continuous playing games intention, and compare the impa...
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| Autores principales: | , , , |
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| Lenguaje: | English |
| Publicado: |
Universidad de Talca
2020
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| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762020000200106 |
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