From E-Quality and Brand Perceptions to Repurchase: A Model to Explain Purchase Behaviour in a Web-Store

Abstract:This study proposes an explanatory model of repurchase behaviour in web-stores introducing certain relationships not taken into consideration before. However, some established relationships are taken from the literature, such as that between web-store quality, satisfaction and trust. A deta...

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Autores principales:	Vásquez,Fabiola, Vera-Martínez,Jorge
Lenguaje:	English
Publicado:	Universidad de Talca 2020
Materias:	Web-store quality Store brand perception Customer satisfaction Trust Store loyalty Repurchase
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762020000300103
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spelling	oai:scielo:S0718-187620200003001032020-07-06From E-Quality and Brand Perceptions to Repurchase: A Model to Explain Purchase Behaviour in a Web-StoreVásquez,FabiolaVera-Martínez,Jorge Web-store quality Store brand perception Customer satisfaction Trust Store loyalty Repurchase Abstract:This study proposes an explanatory model of repurchase behaviour in web-stores introducing certain relationships not taken into consideration before. However, some established relationships are taken from the literature, such as that between web-store quality, satisfaction and trust. A detailed exploration of measurements was performed to design a structured questionnaire. With a sample of n=500 web-store buyers, a structural statistic model was developed to confirm the hypotheses that support the model. A high degree of determination for behavioural intentions was found, and a moderate one for repurchase. Contrasting with previous research, this model proposes product brand perception and store brand perception as predictors of trust and intentions in a web-store. As the final dependent variable, a multi-item measurement for repurchase is proposed, tested and discussed; this has not been attempted before for this kind of model.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.15 n.3 20202020-09-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762020000300103en10.4067/S0718-18762020000300103
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Web-store quality Store brand perception Customer satisfaction Trust Store loyalty Repurchase
spellingShingle	Web-store quality Store brand perception Customer satisfaction Trust Store loyalty Repurchase Vásquez,Fabiola Vera-Martínez,Jorge From E-Quality and Brand Perceptions to Repurchase: A Model to Explain Purchase Behaviour in a Web-Store
description	Abstract:This study proposes an explanatory model of repurchase behaviour in web-stores introducing certain relationships not taken into consideration before. However, some established relationships are taken from the literature, such as that between web-store quality, satisfaction and trust. A detailed exploration of measurements was performed to design a structured questionnaire. With a sample of n=500 web-store buyers, a structural statistic model was developed to confirm the hypotheses that support the model. A high degree of determination for behavioural intentions was found, and a moderate one for repurchase. Contrasting with previous research, this model proposes product brand perception and store brand perception as predictors of trust and intentions in a web-store. As the final dependent variable, a multi-item measurement for repurchase is proposed, tested and discussed; this has not been attempted before for this kind of model.
author	Vásquez,Fabiola Vera-Martínez,Jorge
author_facet	Vásquez,Fabiola Vera-Martínez,Jorge
author_sort	Vásquez,Fabiola
title	From E-Quality and Brand Perceptions to Repurchase: A Model to Explain Purchase Behaviour in a Web-Store
title_short	From E-Quality and Brand Perceptions to Repurchase: A Model to Explain Purchase Behaviour in a Web-Store
title_full	From E-Quality and Brand Perceptions to Repurchase: A Model to Explain Purchase Behaviour in a Web-Store
title_fullStr	From E-Quality and Brand Perceptions to Repurchase: A Model to Explain Purchase Behaviour in a Web-Store
title_full_unstemmed	From E-Quality and Brand Perceptions to Repurchase: A Model to Explain Purchase Behaviour in a Web-Store
title_sort	from e-quality and brand perceptions to repurchase: a model to explain purchase behaviour in a web-store
publisher	Universidad de Talca
publishDate	2020
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762020000300103
work_keys_str_mv	AT vasquezfabiola fromequalityandbrandperceptionstorepurchaseamodeltoexplainpurchasebehaviourinawebstore AT veramartinezjorge fromequalityandbrandperceptionstorepurchaseamodeltoexplainpurchasebehaviourinawebstore
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From E-Quality and Brand Perceptions to Repurchase: A Model to Explain Purchase Behaviour in a Web-Store

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