Unravelling Consumer Responses to Omni-Channel Approach
Abstract:Retailers begin to create new channel systems to meet changing market environments and innovative information technologies. The growing consumer need and market demand for online sales mean that traditional retailers need to create new integration in their distribution system to serve custo...
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| Lenguaje: | English |
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Universidad de Talca
2020
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| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762020000300104 |
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