Influence of Platform Characteristics on Purchase Intention in Social Commerce: Mechanism of Psychological Contracts

Abstract: Social commerce is an emerging platform that entails different social features to attract the attention of online consumers. Borrowing insights from the psychological contract theory, this study examines the characteristics of social commerce platforms, such as platform interactivity and r...

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Autores principales:	Hussain,Shahbaz, Li,Ying, Li,Wenli
Lenguaje:	English
Publicado:	Universidad de Talca 2021
Materias:	Platform interactivity Social commerce Psychological contracts Purchase intention fsQCA
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762021000100102
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spelling	oai:scielo:S0718-187620210001001022020-07-15Influence of Platform Characteristics on Purchase Intention in Social Commerce: Mechanism of Psychological ContractsHussain,ShahbazLi,YingLi,Wenli Platform interactivity Social commerce Psychological contracts Purchase intention fsQCA Abstract: Social commerce is an emerging platform that entails different social features to attract the attention of online consumers. Borrowing insights from the psychological contract theory, this study examines the characteristics of social commerce platforms, such as platform interactivity and rating and reviews that influence the consumers’ purchase intentions. An online survey of 430 consumers was conducted on a popular social commerce site in China. Partial least squares structural equation modeling and fuzzy sets qualitative comparative analysis techniques are used to analyze this mediation model. The results reveal the positive relationships between (1) psychological contract and purchase intention; (2) platform interactivity and relational contract; and (3) rating and reviews and transactional contract. Besides, partial mediating effects of relational contract, on the relationship between platform interactivity and purchase intention, and transactional contract, on the relationship between rating and reviews and purchase intention, are also observed. Moreover, fuzzy sets qualitative comparative analysis validates the robustness of platform characteristics with psychological contracts and purchase intentions. Overall findings suggest that the platform characteristics have the potential to transform consumers’ purchase intentions through psychological contracts. The study provides new insights on consumers' behavior in social commerce milieus, along with its theoretical and practical implications.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.16 n.1 20212021-01-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762021000100102en10.4067/S0718-18762021000100102
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Platform interactivity Social commerce Psychological contracts Purchase intention fsQCA
spellingShingle	Platform interactivity Social commerce Psychological contracts Purchase intention fsQCA Hussain,Shahbaz Li,Ying Li,Wenli Influence of Platform Characteristics on Purchase Intention in Social Commerce: Mechanism of Psychological Contracts
description	Abstract: Social commerce is an emerging platform that entails different social features to attract the attention of online consumers. Borrowing insights from the psychological contract theory, this study examines the characteristics of social commerce platforms, such as platform interactivity and rating and reviews that influence the consumers’ purchase intentions. An online survey of 430 consumers was conducted on a popular social commerce site in China. Partial least squares structural equation modeling and fuzzy sets qualitative comparative analysis techniques are used to analyze this mediation model. The results reveal the positive relationships between (1) psychological contract and purchase intention; (2) platform interactivity and relational contract; and (3) rating and reviews and transactional contract. Besides, partial mediating effects of relational contract, on the relationship between platform interactivity and purchase intention, and transactional contract, on the relationship between rating and reviews and purchase intention, are also observed. Moreover, fuzzy sets qualitative comparative analysis validates the robustness of platform characteristics with psychological contracts and purchase intentions. Overall findings suggest that the platform characteristics have the potential to transform consumers’ purchase intentions through psychological contracts. The study provides new insights on consumers' behavior in social commerce milieus, along with its theoretical and practical implications.
author	Hussain,Shahbaz Li,Ying Li,Wenli
author_facet	Hussain,Shahbaz Li,Ying Li,Wenli
author_sort	Hussain,Shahbaz
title	Influence of Platform Characteristics on Purchase Intention in Social Commerce: Mechanism of Psychological Contracts
title_short	Influence of Platform Characteristics on Purchase Intention in Social Commerce: Mechanism of Psychological Contracts
title_full	Influence of Platform Characteristics on Purchase Intention in Social Commerce: Mechanism of Psychological Contracts
title_fullStr	Influence of Platform Characteristics on Purchase Intention in Social Commerce: Mechanism of Psychological Contracts
title_full_unstemmed	Influence of Platform Characteristics on Purchase Intention in Social Commerce: Mechanism of Psychological Contracts
title_sort	influence of platform characteristics on purchase intention in social commerce: mechanism of psychological contracts
publisher	Universidad de Talca
publishDate	2021
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762021000100102
work_keys_str_mv	AT hussainshahbaz influenceofplatformcharacteristicsonpurchaseintentioninsocialcommercemechanismofpsychologicalcontracts AT liying influenceofplatformcharacteristicsonpurchaseintentioninsocialcommercemechanismofpsychologicalcontracts AT liwenli influenceofplatformcharacteristicsonpurchaseintentioninsocialcommercemechanismofpsychologicalcontracts
_version_	1714202239259639808

Influence of Platform Characteristics on Purchase Intention in Social Commerce: Mechanism of Psychological Contracts

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