Influence of Platform Characteristics on Purchase Intention in Social Commerce: Mechanism of Psychological Contracts
Abstract: Social commerce is an emerging platform that entails different social features to attract the attention of online consumers. Borrowing insights from the psychological contract theory, this study examines the characteristics of social commerce platforms, such as platform interactivity and r...
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| Autores principales: | , , |
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| Lenguaje: | English |
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Universidad de Talca
2021
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| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762021000100102 |
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