Indicators of Website Features in the User Experience of E-Tourism Search and Metasearch Engines

Abstract:The continuous growth of e-commerce, combined with new trends in the tourism sector, creates an imperative to conduct analyses and establish suitable models for improving the experience of users who seek tourism products online, using search and metasearch engines. However, few studies anal...

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Autores principales:	Vila,Trinidad Domínguez, González,Elisa Alén, Araújo Vila,Noelia, Fraiz Brea,Jose Antonio
Lenguaje:	English
Publicado:	Universidad de Talca 2021
Materias:	User experience E-commerce Tourism search and metasearch engines GAM
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762021000100103
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spelling	oai:scielo:S0718-187620210001001032020-07-15Indicators of Website Features in the User Experience of E-Tourism Search and Metasearch EnginesVila,Trinidad DomínguezGonzález,Elisa AlénAraújo Vila,NoeliaFraiz Brea,Jose Antonio User experience E-commerce Tourism search and metasearch engines GAM Abstract:The continuous growth of e-commerce, combined with new trends in the tourism sector, creates an imperative to conduct analyses and establish suitable models for improving the experience of users who seek tourism products online, using search and metasearch engines. However, few studies analyze web design variables and their impacts on the user experience. Therefore, the present study aims to investigate the influence of content, usability, functionality, and branding for determining user experiences with search engines and metasearch engines dedicated to tourism. The methodology used in this research followed a mixed approach to fulfill the proposed dual perspective, that is, to collect data from websites and evaluate the user experience. To determine the variables to be modeled, the authors use a General Additive Model. Main results reveal two determinant factors that enhance the user experience: usability and branding. With this foundation, this study proposes basic premises of the digital strategy that tourism platforms should follow. As implications for the tourism sector, suggest that e-commerce search and metasearch engines in the tourism industry should devote substantial efforts to implementing interactivity, memorability, personalization, privacy, and security.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.16 n.1 20212021-01-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762021000100103en10.4067/S0718-18762021000100103
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	User experience E-commerce Tourism search and metasearch engines GAM
spellingShingle	User experience E-commerce Tourism search and metasearch engines GAM Vila,Trinidad Domínguez González,Elisa Alén Araújo Vila,Noelia Fraiz Brea,Jose Antonio Indicators of Website Features in the User Experience of E-Tourism Search and Metasearch Engines
description	Abstract:The continuous growth of e-commerce, combined with new trends in the tourism sector, creates an imperative to conduct analyses and establish suitable models for improving the experience of users who seek tourism products online, using search and metasearch engines. However, few studies analyze web design variables and their impacts on the user experience. Therefore, the present study aims to investigate the influence of content, usability, functionality, and branding for determining user experiences with search engines and metasearch engines dedicated to tourism. The methodology used in this research followed a mixed approach to fulfill the proposed dual perspective, that is, to collect data from websites and evaluate the user experience. To determine the variables to be modeled, the authors use a General Additive Model. Main results reveal two determinant factors that enhance the user experience: usability and branding. With this foundation, this study proposes basic premises of the digital strategy that tourism platforms should follow. As implications for the tourism sector, suggest that e-commerce search and metasearch engines in the tourism industry should devote substantial efforts to implementing interactivity, memorability, personalization, privacy, and security.
author	Vila,Trinidad Domínguez González,Elisa Alén Araújo Vila,Noelia Fraiz Brea,Jose Antonio
author_facet	Vila,Trinidad Domínguez González,Elisa Alén Araújo Vila,Noelia Fraiz Brea,Jose Antonio
author_sort	Vila,Trinidad Domínguez
title	Indicators of Website Features in the User Experience of E-Tourism Search and Metasearch Engines
title_short	Indicators of Website Features in the User Experience of E-Tourism Search and Metasearch Engines
title_full	Indicators of Website Features in the User Experience of E-Tourism Search and Metasearch Engines
title_fullStr	Indicators of Website Features in the User Experience of E-Tourism Search and Metasearch Engines
title_full_unstemmed	Indicators of Website Features in the User Experience of E-Tourism Search and Metasearch Engines
title_sort	indicators of website features in the user experience of e-tourism search and metasearch engines
publisher	Universidad de Talca
publishDate	2021
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762021000100103
work_keys_str_mv	AT vilatrinidaddominguez indicatorsofwebsitefeaturesintheuserexperienceofetourismsearchandmetasearchengines AT gonzalezelisaalen indicatorsofwebsitefeaturesintheuserexperienceofetourismsearchandmetasearchengines AT araujovilanoelia indicatorsofwebsitefeaturesintheuserexperienceofetourismsearchandmetasearchengines AT fraizbreajoseantonio indicatorsofwebsitefeaturesintheuserexperienceofetourismsearchandmetasearchengines
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Indicators of Website Features in the User Experience of E-Tourism Search and Metasearch Engines

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