Motivations for Obtaining and Redeeming Coupons from a Coupon App: Customer Value Perspective
Abstract: Mobile coupons have significantly enhanced marketing and e-commerce. To assess the benefits of mobile coupon apps, which are unavailable with traditional coupons, we examined users’ motivations for obtaining and redeeming mobile bonus coupons from a customer value perspective. We...
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| Autores principales: | , |
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| Lenguaje: | English |
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Universidad de Talca
2021
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| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762021000200103 |
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