The Influence of Uncertainty Reduction Strategy over Social Network Sites Preference

Abstract: Proliferation of social media platforms such as Facebook, Instagram, Twitter, WhatsApp, Snapchat and others among their numerous strengths unfortunately came along with some inconveniences such as uncertainty users face during communication. The aim of this study is to determine the prefer...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Gambo,Sarah, Özad,Bahire
Lenguaje:	English
Publicado:	Universidad de Talca 2021
Materias:	Preference Social network sites Uncertainty reduction Multicultural environment Gratification
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762021000200108
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:scielo:S0718-18762021000200108
record_format	dspace
spelling	oai:scielo:S0718-187620210002001082020-11-26The Influence of Uncertainty Reduction Strategy over Social Network Sites PreferenceGambo,SarahÖzad,Bahire Preference Social network sites Uncertainty reduction Multicultural environment Gratification Abstract: Proliferation of social media platforms such as Facebook, Instagram, Twitter, WhatsApp, Snapchat and others among their numerous strengths unfortunately came along with some inconveniences such as uncertainty users face during communication. The aim of this study is to determine the preference of Social Networking Sites for uncertainty reduction by international students and local community. The research adopted quantitative methodology to find out international students’ preference of Social Networking Sites with respect to reducing the level of uncertainty. In line with previous research, results of the study indicate a direct relationship between preference of SNSs and low-level of uncertainty. Thus, the results reveal that active, passive and interactive strategies used by the international students play an important role in the degree of uncertainty faced by the local and international students.info:eu-repo/semantics/openAccessUniversidad de TalcaJournal of theoretical and applied electronic commerce research v.16 n.2 20212021-05-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762021000200108en10.4067/S0718-18762021000200108
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Preference Social network sites Uncertainty reduction Multicultural environment Gratification
spellingShingle	Preference Social network sites Uncertainty reduction Multicultural environment Gratification Gambo,Sarah Özad,Bahire The Influence of Uncertainty Reduction Strategy over Social Network Sites Preference
description	Abstract: Proliferation of social media platforms such as Facebook, Instagram, Twitter, WhatsApp, Snapchat and others among their numerous strengths unfortunately came along with some inconveniences such as uncertainty users face during communication. The aim of this study is to determine the preference of Social Networking Sites for uncertainty reduction by international students and local community. The research adopted quantitative methodology to find out international students’ preference of Social Networking Sites with respect to reducing the level of uncertainty. In line with previous research, results of the study indicate a direct relationship between preference of SNSs and low-level of uncertainty. Thus, the results reveal that active, passive and interactive strategies used by the international students play an important role in the degree of uncertainty faced by the local and international students.
author	Gambo,Sarah Özad,Bahire
author_facet	Gambo,Sarah Özad,Bahire
author_sort	Gambo,Sarah
title	The Influence of Uncertainty Reduction Strategy over Social Network Sites Preference
title_short	The Influence of Uncertainty Reduction Strategy over Social Network Sites Preference
title_full	The Influence of Uncertainty Reduction Strategy over Social Network Sites Preference
title_fullStr	The Influence of Uncertainty Reduction Strategy over Social Network Sites Preference
title_full_unstemmed	The Influence of Uncertainty Reduction Strategy over Social Network Sites Preference
title_sort	influence of uncertainty reduction strategy over social network sites preference
publisher	Universidad de Talca
publishDate	2021
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762021000200108
work_keys_str_mv	AT gambosarah theinfluenceofuncertaintyreductionstrategyoversocialnetworksitespreference AT ozadbahire theinfluenceofuncertaintyreductionstrategyoversocialnetworksitespreference AT gambosarah influenceofuncertaintyreductionstrategyoversocialnetworksitespreference AT ozadbahire influenceofuncertaintyreductionstrategyoversocialnetworksitespreference
_version_	1714202241265565696

The Influence of Uncertainty Reduction Strategy over Social Network Sites Preference

Ejemplares similares