Managing the Smiley Face Scale Used by Booking.com in an Ordinal Way
Abstract: User reviews are a new source of information in the hospitality and tourism sector. Usually, these reviews contain comments of users and assessments expressed through ordered qualitative scales. The website Booking.com uses a smiley face scale to ask users the degree of satisfaction regard...
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| Main Authors: | , |
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| Language: | English |
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Universidad de Talca
2021
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| Subjects: | |
| Online Access: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762021000200109 |
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