Analysis of the current situation of the hotel sector in the face of the COVID-19 health crisis. Case: Machala-Ecuador

Abstract Currently the tourism sector faces one of the most notable economic crises in recent years; the health emergency of the Covid 19 virus has caused different changes in the tourist plant of a destination; That is why the present research aims to analyze the state that the hotel sector is goin...

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Autores principales:	Salazar,Karina, Serrano,Samantha, Calle,Melissa
Lenguaje:	English
Publicado:	Universidad de Talca. Facultad de Economía y Negocios. 2021
Materias:	tourism sector hotel establishments biosecu- rity measures socioeconomic losses Covid-19
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-235X2021000100002
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spelling	oai:scielo:S0718-235X20210001000022021-08-22Analysis of the current situation of the hotel sector in the face of the COVID-19 health crisis. Case: Machala-EcuadorSalazar,KarinaSerrano,SamanthaCalle,Melissa tourism sector hotel establishments biosecu- rity measures socioeconomic losses Covid-19 Abstract Currently the tourism sector faces one of the most notable economic crises in recent years; the health emergency of the Covid 19 virus has caused different changes in the tourist plant of a destination; That is why the present research aims to analyze the state that the hotel sector is going through, in order to contribute to decision-making in tourism activity and in the identification of the problems generated from the pandemic. The methodology used was descriptive with a mixed approach, it consisted of obtaining qualitative and quantitative data, in which an online questionnaire was applied that provided the results. Where, it was possible to show that the vast majority of hotels have had a decrease in customers than usual, which is reflected in economic losses. From this, the application of new strategies has allowed a reactivation of its commercial sector where the implementation of biosafety measures and marketing in the different digital platforms have been more applied to counteract the health crisis. It should be noted that the participation of entities based on the competences with the tourism sector has been essential for there to be a commercial reactivation in the face of the COVID-19 health crisis.info:eu-repo/semantics/openAccessUniversidad de Talca. Facultad de Economía y Negocios. Revista interamericana de ambiente y turismo v.17 n.1 20212021-06-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-235X2021000100002en10.4067/S0718-235X2021000100002
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	tourism sector hotel establishments biosecu- rity measures socioeconomic losses Covid-19
spellingShingle	tourism sector hotel establishments biosecu- rity measures socioeconomic losses Covid-19 Salazar,Karina Serrano,Samantha Calle,Melissa Analysis of the current situation of the hotel sector in the face of the COVID-19 health crisis. Case: Machala-Ecuador
description	Abstract Currently the tourism sector faces one of the most notable economic crises in recent years; the health emergency of the Covid 19 virus has caused different changes in the tourist plant of a destination; That is why the present research aims to analyze the state that the hotel sector is going through, in order to contribute to decision-making in tourism activity and in the identification of the problems generated from the pandemic. The methodology used was descriptive with a mixed approach, it consisted of obtaining qualitative and quantitative data, in which an online questionnaire was applied that provided the results. Where, it was possible to show that the vast majority of hotels have had a decrease in customers than usual, which is reflected in economic losses. From this, the application of new strategies has allowed a reactivation of its commercial sector where the implementation of biosafety measures and marketing in the different digital platforms have been more applied to counteract the health crisis. It should be noted that the participation of entities based on the competences with the tourism sector has been essential for there to be a commercial reactivation in the face of the COVID-19 health crisis.
author	Salazar,Karina Serrano,Samantha Calle,Melissa
author_facet	Salazar,Karina Serrano,Samantha Calle,Melissa
author_sort	Salazar,Karina
title	Analysis of the current situation of the hotel sector in the face of the COVID-19 health crisis. Case: Machala-Ecuador
title_short	Analysis of the current situation of the hotel sector in the face of the COVID-19 health crisis. Case: Machala-Ecuador
title_full	Analysis of the current situation of the hotel sector in the face of the COVID-19 health crisis. Case: Machala-Ecuador
title_fullStr	Analysis of the current situation of the hotel sector in the face of the COVID-19 health crisis. Case: Machala-Ecuador
title_full_unstemmed	Analysis of the current situation of the hotel sector in the face of the COVID-19 health crisis. Case: Machala-Ecuador
title_sort	analysis of the current situation of the hotel sector in the face of the covid-19 health crisis. case: machala-ecuador
publisher	Universidad de Talca. Facultad de Economía y Negocios.
publishDate	2021
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-235X2021000100002
work_keys_str_mv	AT salazarkarina analysisofthecurrentsituationofthehotelsectorinthefaceofthecovid19healthcrisiscasemachalaecuador AT serranosamantha analysisofthecurrentsituationofthehotelsectorinthefaceofthecovid19healthcrisiscasemachalaecuador AT callemelissa analysisofthecurrentsituationofthehotelsectorinthefaceofthecovid19healthcrisiscasemachalaecuador
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Analysis of the current situation of the hotel sector in the face of the COVID-19 health crisis. Case: Machala-Ecuador

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