THE PHENOMENON OF TELETÓN IN CHILE: A LINGUISTIC PERSPECTIVE

THE PHENOMENON OF TELETÓN IN CHILE: A LINGUISTIC PERSPECTIVE

Slogans, being primarily part of brand-management, present an outstanding interest for linguistic research as a vivid demonstration of how language can influence people's minds and behavior. Te dramatic popularity of Teletón has attracted our attention as linguists to underpin its success by st...

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Autores principales: Ivanova,Anna, Mardones,Tricia
Lenguaje:English
Publicado: Universidad de Talca. Instituto de Estudios Humanísticos 2014
Materias:
Corpus Linguistics
slogans
Teletón
Discourse Analysis
Business Communication
Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-23762014000200010
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spelling oai:scielo:S0718-237620140002000102015-01-15THE PHENOMENON OF TELETÓN IN CHILE: A LINGUISTIC PERSPECTIVEIvanova,AnnaMardones,Tricia Corpus Linguistics slogans Teletón Discourse Analysis Business Communication Slogans, being primarily part of brand-management, present an outstanding interest for linguistic research as a vivid demonstration of how language can influence people's minds and behavior. Te dramatic popularity of Teletón has attracted our attention as linguists to underpin its success by studying its textual level, i.e., the role of language in creating successful brand. For the attainment of this goal, the paper departs from a corpus analysis of Teletón slogans collected from 1978 to 2012. By studying the selected corpus, this paper intends to single out and categorize the most popular concepts raised by Teletón in its fund-raising campaigns. For a more comprehensive display and analysis, and thus discussing the way semantic prosody is realized (Sinclair, 1991; Louw, 1993; Hunston, 1997; Stubbs, 2002), this study resorted to a WordSmith© Tool, after having turned the collected slogans into the digital format (saved as a .txt file). Te obtained results evidence four main groups of linguistic strategies employed by Teletón in its campaigns: 1) inclusive language; 2) positive semantic prosody; 3) proximity to the public; 4) national lexis.info:eu-repo/semantics/openAccessUniversidad de Talca. Instituto de Estudios HumanísticosUniversum (Talca) v.29 n.2 20142014-12-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-23762014000200010en10.4067/S0718-23762014000200010
institution Scielo Chile
collection Scielo Chile
language English
topic Corpus Linguistics
slogans
Teletón
Discourse Analysis
Business Communication
spellingShingle Corpus Linguistics
slogans
Teletón
Discourse Analysis
Business Communication
Ivanova,Anna
Mardones,Tricia
THE PHENOMENON OF TELETÓN IN CHILE: A LINGUISTIC PERSPECTIVE
description Slogans, being primarily part of brand-management, present an outstanding interest for linguistic research as a vivid demonstration of how language can influence people's minds and behavior. Te dramatic popularity of Teletón has attracted our attention as linguists to underpin its success by studying its textual level, i.e., the role of language in creating successful brand. For the attainment of this goal, the paper departs from a corpus analysis of Teletón slogans collected from 1978 to 2012. By studying the selected corpus, this paper intends to single out and categorize the most popular concepts raised by Teletón in its fund-raising campaigns. For a more comprehensive display and analysis, and thus discussing the way semantic prosody is realized (Sinclair, 1991; Louw, 1993; Hunston, 1997; Stubbs, 2002), this study resorted to a WordSmith© Tool, after having turned the collected slogans into the digital format (saved as a .txt file). Te obtained results evidence four main groups of linguistic strategies employed by Teletón in its campaigns: 1) inclusive language; 2) positive semantic prosody; 3) proximity to the public; 4) national lexis.
author Ivanova,Anna
Mardones,Tricia
author_facet Ivanova,Anna
Mardones,Tricia
author_sort Ivanova,Anna
title THE PHENOMENON OF TELETÓN IN CHILE: A LINGUISTIC PERSPECTIVE
title_short THE PHENOMENON OF TELETÓN IN CHILE: A LINGUISTIC PERSPECTIVE
title_full THE PHENOMENON OF TELETÓN IN CHILE: A LINGUISTIC PERSPECTIVE
title_fullStr THE PHENOMENON OF TELETÓN IN CHILE: A LINGUISTIC PERSPECTIVE
title_full_unstemmed THE PHENOMENON OF TELETÓN IN CHILE: A LINGUISTIC PERSPECTIVE
title_sort phenomenon of teletón in chile: a linguistic perspective
publisher Universidad de Talca. Instituto de Estudios Humanísticos
publishDate 2014
url http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-23762014000200010
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AT mardonestricia thephenomenonofteletoninchilealinguisticperspective
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