THE PHENOMENON OF TELETÓN IN CHILE: A LINGUISTIC PERSPECTIVE
Slogans, being primarily part of brand-management, present an outstanding interest for linguistic research as a vivid demonstration of how language can influence people's minds and behavior. Te dramatic popularity of Teletón has attracted our attention as linguists to underpin its success by st...
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| Autores principales: | , |
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| Lenguaje: | English |
| Publicado: |
Universidad de Talca. Instituto de Estudios Humanísticos
2014
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| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-23762014000200010 |
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