Food Mileage: An Indicator of Evolution of Agricultural Outsourcing

Purpose: The aim of this paper is to report the finding from study on distance traveled by fresh vegetables from farming location to consumer in traditional and organized retailing. The focus is on the five fresh vegetables and final consumer destination is the city of Chennai. Research methodology:...

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Autor principal:	Rajkumar,Paulrajan
Lenguaje:	English
Publicado:	Universidad Alberto Hurtado. Facultad de Economía y Negocios 2010
Materias:	retail agricultural outsourcing food mileage vegetable India
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242010000200004
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spelling	oai:scielo:S0718-272420100002000042010-10-15Food Mileage: An Indicator of Evolution of Agricultural OutsourcingRajkumar,Paulrajan retail agricultural outsourcing food mileage vegetable India Purpose: The aim of this paper is to report the finding from study on distance traveled by fresh vegetables from farming location to consumer in traditional and organized retailing. The focus is on the five fresh vegetables and final consumer destination is the city of Chennai. Research methodology: The research is primarily exploratory in nature and research instruments include interviews and survey through questionnaire with players in the fresh vegetable supply chain viz agents, auctioneers, wholesalers, traditional retailers, organized retailers and customers. Additional data collected thorough secondary source, existing literature on Indian retail. Findings: 'Food miles ' is relatively recent concept in the fresh vegetable retailing. Entry of organized retail to India and its exponential growth, specifically in fresh vegetable marketing, has impacted the whole spectrum of supply chain practices. Shorter food miles is an indicator of near sourcing and longer food miles of fresh vegetables is an indicator for agricultural outsource. The result of this study reveals that significant increase in food miles in case of organized retailers. The capitalization of emerging opportunity by the agribusiness is shift towards outsourcing of agriculture. Research limitations: Being an early work in the area of food mileage of fresh vegetables in Indian context, there is no reference data available related to food mileage. Speed at which fresh vegetable reaching its destination has not been studied as time taken between any two points was not observed. This is the limitation of this study and also scope for further future research. The research study is not finding factors related to the food mileage.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.5 n.2 20102010-08-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242010000200004en10.4067/S0718-27242010000200004
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	retail agricultural outsourcing food mileage vegetable India
spellingShingle	retail agricultural outsourcing food mileage vegetable India Rajkumar,Paulrajan Food Mileage: An Indicator of Evolution of Agricultural Outsourcing
description	Purpose: The aim of this paper is to report the finding from study on distance traveled by fresh vegetables from farming location to consumer in traditional and organized retailing. The focus is on the five fresh vegetables and final consumer destination is the city of Chennai. Research methodology: The research is primarily exploratory in nature and research instruments include interviews and survey through questionnaire with players in the fresh vegetable supply chain viz agents, auctioneers, wholesalers, traditional retailers, organized retailers and customers. Additional data collected thorough secondary source, existing literature on Indian retail. Findings: 'Food miles ' is relatively recent concept in the fresh vegetable retailing. Entry of organized retail to India and its exponential growth, specifically in fresh vegetable marketing, has impacted the whole spectrum of supply chain practices. Shorter food miles is an indicator of near sourcing and longer food miles of fresh vegetables is an indicator for agricultural outsource. The result of this study reveals that significant increase in food miles in case of organized retailers. The capitalization of emerging opportunity by the agribusiness is shift towards outsourcing of agriculture. Research limitations: Being an early work in the area of food mileage of fresh vegetables in Indian context, there is no reference data available related to food mileage. Speed at which fresh vegetable reaching its destination has not been studied as time taken between any two points was not observed. This is the limitation of this study and also scope for further future research. The research study is not finding factors related to the food mileage.
author	Rajkumar,Paulrajan
author_facet	Rajkumar,Paulrajan
author_sort	Rajkumar,Paulrajan
title	Food Mileage: An Indicator of Evolution of Agricultural Outsourcing
title_short	Food Mileage: An Indicator of Evolution of Agricultural Outsourcing
title_full	Food Mileage: An Indicator of Evolution of Agricultural Outsourcing
title_fullStr	Food Mileage: An Indicator of Evolution of Agricultural Outsourcing
title_full_unstemmed	Food Mileage: An Indicator of Evolution of Agricultural Outsourcing
title_sort	food mileage: an indicator of evolution of agricultural outsourcing
publisher	Universidad Alberto Hurtado. Facultad de Economía y Negocios
publishDate	2010
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242010000200004
work_keys_str_mv	AT rajkumarpaulrajan foodmileageanindicatorofevolutionofagriculturaloutsourcing
_version_	1714203201115258880

Food Mileage: An Indicator of Evolution of Agricultural Outsourcing

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