Development and Marketing of Solar Innovations: A Case Study
This study aims to examine the process of development and marketing of CIS (copper-indium-selenium) technology as a major innovation in solar technology through the case of Würth Solar, which is the first company worldwide to have started mass production of CIS-solar modules. This article reports th...
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| Lenguaje: | English |
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Universidad Alberto Hurtado. Facultad de Economía y Negocios
2010
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oai:scielo:S0718-272420100002000092010-10-15Development and Marketing of Solar Innovations: A Case StudyWirtz,HaraldJanssen,Markus solar technology innovation cooperation dimensions of innovation promoters opposition This study aims to examine the process of development and marketing of CIS (copper-indium-selenium) technology as a major innovation in solar technology through the case of Würth Solar, which is the first company worldwide to have started mass production of CIS-solar modules. This article reports the development history of the technology and analyzes its innovative content. It also describes cooperation with innovation partners as a key to success. The participating organizations and actors involved are shown and their roles in the innovation process are illustrated. Challenges and oppositions are explained and the way the company managed to overcome these difficulties is presented.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.5 n.2 20102010-08-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242010000200009en10.4067/S0718-27242010000200009 |
| institution |
Scielo Chile |
| collection |
Scielo Chile |
| language |
English |
| topic |
solar technology innovation cooperation dimensions of innovation promoters opposition |
| spellingShingle |
solar technology innovation cooperation dimensions of innovation promoters opposition Wirtz,Harald Janssen,Markus Development and Marketing of Solar Innovations: A Case Study |
| description |
This study aims to examine the process of development and marketing of CIS (copper-indium-selenium) technology as a major innovation in solar technology through the case of Würth Solar, which is the first company worldwide to have started mass production of CIS-solar modules. This article reports the development history of the technology and analyzes its innovative content. It also describes cooperation with innovation partners as a key to success. The participating organizations and actors involved are shown and their roles in the innovation process are illustrated. Challenges and oppositions are explained and the way the company managed to overcome these difficulties is presented. |
| author |
Wirtz,Harald Janssen,Markus |
| author_facet |
Wirtz,Harald Janssen,Markus |
| author_sort |
Wirtz,Harald |
| title |
Development and Marketing of Solar Innovations: A Case Study |
| title_short |
Development and Marketing of Solar Innovations: A Case Study |
| title_full |
Development and Marketing of Solar Innovations: A Case Study |
| title_fullStr |
Development and Marketing of Solar Innovations: A Case Study |
| title_full_unstemmed |
Development and Marketing of Solar Innovations: A Case Study |
| title_sort |
development and marketing of solar innovations: a case study |
| publisher |
Universidad Alberto Hurtado. Facultad de Economía y Negocios |
| publishDate |
2010 |
| url |
http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242010000200009 |
| work_keys_str_mv |
AT wirtzharald developmentandmarketingofsolarinnovationsacasestudy AT janssenmarkus developmentandmarketingofsolarinnovationsacasestudy |
| _version_ |
1714203201931051008 |