Development and Marketing of Solar Innovations: A Case Study
This study aims to examine the process of development and marketing of CIS (copper-indium-selenium) technology as a major innovation in solar technology through the case of Würth Solar, which is the first company worldwide to have started mass production of CIS-solar modules. This article reports th...
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| Autores principales: | , |
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| Lenguaje: | English |
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Universidad Alberto Hurtado. Facultad de Economía y Negocios
2010
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| Materias: | |
| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242010000200009 |
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