Examining the Relative Influence of Risk and Control on Intention to Adopt Risky Technologies

For technologies such as electronic commerce, mobile payments, internet and mobile banking etc. customers are concerned about security issues that arise as a result of adoption of these technologies. However, in practice, we find that customers forgo their considerations of risk in the technology, i...

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Autores principales: Gupta,Sumeet, Xu,Heng
Lenguaje:English
Publicado: Universidad Alberto Hurtado. Facultad de Economía y Negocios 2010
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Acceso en línea:http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242010000400003
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spelling oai:scielo:S0718-272420100004000032011-03-22Examining the Relative Influence of Risk and Control on Intention to Adopt Risky TechnologiesGupta,SumeetXu,Heng mobile banking security concerns perceived risk perceived control For technologies such as electronic commerce, mobile payments, internet and mobile banking etc. customers are concerned about security issues that arise as a result of adoption of these technologies. However, in practice, we find that customers forgo their considerations of risk in the technology, if the benefits of using the technology overpower the risks involved in using the technology. Understanding their relative roles in technology adoption will help technology developers focus their efforts on either of them to improve technology adoption. Results of this study reveal that in adopting a technology, customers are guided more by the perception of control rather than by the perception of risk. Implications for theory and practice are discussed.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.5 n.4 20102010-12-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242010000400003en10.4067/S0718-27242010000400003
institution Scielo Chile
collection Scielo Chile
language English
topic mobile banking
security concerns
perceived risk
perceived control
spellingShingle mobile banking
security concerns
perceived risk
perceived control
Gupta,Sumeet
Xu,Heng
Examining the Relative Influence of Risk and Control on Intention to Adopt Risky Technologies
description For technologies such as electronic commerce, mobile payments, internet and mobile banking etc. customers are concerned about security issues that arise as a result of adoption of these technologies. However, in practice, we find that customers forgo their considerations of risk in the technology, if the benefits of using the technology overpower the risks involved in using the technology. Understanding their relative roles in technology adoption will help technology developers focus their efforts on either of them to improve technology adoption. Results of this study reveal that in adopting a technology, customers are guided more by the perception of control rather than by the perception of risk. Implications for theory and practice are discussed.
author Gupta,Sumeet
Xu,Heng
author_facet Gupta,Sumeet
Xu,Heng
author_sort Gupta,Sumeet
title Examining the Relative Influence of Risk and Control on Intention to Adopt Risky Technologies
title_short Examining the Relative Influence of Risk and Control on Intention to Adopt Risky Technologies
title_full Examining the Relative Influence of Risk and Control on Intention to Adopt Risky Technologies
title_fullStr Examining the Relative Influence of Risk and Control on Intention to Adopt Risky Technologies
title_full_unstemmed Examining the Relative Influence of Risk and Control on Intention to Adopt Risky Technologies
title_sort examining the relative influence of risk and control on intention to adopt risky technologies
publisher Universidad Alberto Hurtado. Facultad de Economía y Negocios
publishDate 2010
url http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242010000400003
work_keys_str_mv AT guptasumeet examiningtherelativeinfluenceofriskandcontrolonintentiontoadoptriskytechnologies
AT xuheng examiningtherelativeinfluenceofriskandcontrolonintentiontoadoptriskytechnologies
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