Strategic outsourcing? The Philips case in the LCD TV Market

This work seeks to assess the outsourcing process adopted by Philips for producing LCD televisions. The authors used the Resource-based Theory and the Transaction Cost Theory for analyzing the case. Based on industry data and interviews with ten of the company's senior executives, this study so...

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Autores principales:	Di Serio,Luiz Carlos, Dantas Bento,Robson, Martins,Guilherme Silveira, de Moura Castro Duarte,André Luis
Lenguaje:	English
Publicado:	Universidad Alberto Hurtado. Facultad de Economía y Negocios 2011
Materias:	Outsourcing resource-based theory transaction cost theory case study
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242011000200015
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spelling	oai:scielo:S0718-272420110002000152011-08-09Strategic outsourcing? The Philips case in the LCD TV MarketDi Serio,Luiz CarlosDantas Bento,RobsonMartins,Guilherme Silveirade Moura Castro Duarte,André Luis Outsourcing resource-based theory transaction cost theory case study This work seeks to assess the outsourcing process adopted by Philips for producing LCD televisions. The authors used the Resource-based Theory and the Transaction Cost Theory for analyzing the case. Based on industry data and interviews with ten of the company's senior executives, this study sought to understand how the decision making process was carried out and how it affected the company's activities in the field of LCD televisions. Philips has lost its competitiveness in the Brazilian market - it went from being the leader in 2006 to fourth place in 2009, both as far as regards its sales volume and value. The executives pointed out that the LCD panel is an important resource and that its supply by third parties represented a high transaction cost. The results illustrate the complementarity that exists between the RBT and TCT theories in a competitive environment that has few players.info:eu-repo/semantics/openAccessUniversidad Alberto Hurtado. Facultad de Economía y NegociosJournal of technology management & innovation v.6 n.2 20112011-06-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242011000200015en10.4067/S0718-27242011000200015
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Outsourcing resource-based theory transaction cost theory case study
spellingShingle	Outsourcing resource-based theory transaction cost theory case study Di Serio,Luiz Carlos Dantas Bento,Robson Martins,Guilherme Silveira de Moura Castro Duarte,André Luis Strategic outsourcing? The Philips case in the LCD TV Market
description	This work seeks to assess the outsourcing process adopted by Philips for producing LCD televisions. The authors used the Resource-based Theory and the Transaction Cost Theory for analyzing the case. Based on industry data and interviews with ten of the company's senior executives, this study sought to understand how the decision making process was carried out and how it affected the company's activities in the field of LCD televisions. Philips has lost its competitiveness in the Brazilian market - it went from being the leader in 2006 to fourth place in 2009, both as far as regards its sales volume and value. The executives pointed out that the LCD panel is an important resource and that its supply by third parties represented a high transaction cost. The results illustrate the complementarity that exists between the RBT and TCT theories in a competitive environment that has few players.
author	Di Serio,Luiz Carlos Dantas Bento,Robson Martins,Guilherme Silveira de Moura Castro Duarte,André Luis
author_facet	Di Serio,Luiz Carlos Dantas Bento,Robson Martins,Guilherme Silveira de Moura Castro Duarte,André Luis
author_sort	Di Serio,Luiz Carlos
title	Strategic outsourcing? The Philips case in the LCD TV Market
title_short	Strategic outsourcing? The Philips case in the LCD TV Market
title_full	Strategic outsourcing? The Philips case in the LCD TV Market
title_fullStr	Strategic outsourcing? The Philips case in the LCD TV Market
title_full_unstemmed	Strategic outsourcing? The Philips case in the LCD TV Market
title_sort	strategic outsourcing? the philips case in the lcd tv market
publisher	Universidad Alberto Hurtado. Facultad de Economía y Negocios
publishDate	2011
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242011000200015
work_keys_str_mv	AT diserioluizcarlos strategicoutsourcingthephilipscaseinthelcdtvmarket AT dantasbentorobson strategicoutsourcingthephilipscaseinthelcdtvmarket AT martinsguilhermesilveira strategicoutsourcingthephilipscaseinthelcdtvmarket AT demouracastroduarteandreluis strategicoutsourcingthephilipscaseinthelcdtvmarket
_version_	1714203210965581824

Strategic outsourcing? The Philips case in the LCD TV Market

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