Applying Importance-Performance Analysis as a Service Quality Measure in Food Service Industry
As the global economy becomes a service oriented economy, food service accounts for over 20% of service revenue, with an annual growth rate of more than 3%. Compared to physical products, service features are invisible, and the production and sale occurs simultaneously. There is not easy to measure...
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| Autores principales: | , |
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| Lenguaje: | English |
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Universidad Alberto Hurtado. Facultad de Economía y Negocios
2011
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| Acceso en línea: | http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-27242011000300008 |
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